Freelancer profile translated to English.
Back to original languageAbout Kevin
Paid Social Manager with over 6 years of experience in a media agency focusing on digital acquisition, performance marketing, and social media strategy.
I support companies in managing and optimizing their advertising campaigns on Meta, TikTok, Snapchat, and Pinterest with a results-oriented approach and an understanding of social media usage.
Throughout my experience, I've had the opportunity to manage various budgets, support brands in their growth challenges, and lead a team dedicated to digital performance.
My expertise:
• Paid Social Strategy
• Meta Ads & TikTok Ads Campaign Management
• Acquisition & Scaling
• Performance Analysis & Reporting
• Creative Strategy & Social Insights
• Social Media Trends
• Support for SMEs / Lifestyle / Sport / Fashion Brands
I place particular importance on creativity, understanding audiences, and building strategies adapted to each brand's business objectives.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- WPP MediaTeam Lead Paid SocialAugust 2025 - Today (10 months)As Team Lead Paid Social, I manage and deploy both branding and performance-oriented paid social strategies for major national and international advertisers.
- AGENCE79Senior Consultant x Paid SocialJuly 2022 - June 2025 (2 years and 11 months)Paris, Franceâś“PAID SOCIAL TRADERPropose and develop theonline social media planaccording to client objectives (visibility, traffic, engagement, performance/conversion).Select media, placements, and ad formats.Launch and optimize media campaigns.Monitor and analyze performance (KPIs).Analyze, report on campaign results, and propose strategic recommendations.Proficiency in management tools (Business Manager, Facebook Ads, Twitter Ads, Snapchat Ads, Pinterest Ads, LinkedIn Ads, TikTok Ads).Traffic Acquisition / Growth HackingBrands managed:Orange Business (FR & INTER); Orange Corp (FR & INTER); Engie Solutions
- DentsuPaid Social ConsultantDIGITAL AND ITSeptember 2020 - July 2022 (1 year and 10 months)Paris, FranceBrands managed:
- Société Générale
- Microsoft
- KFC
- Panasonic
- Ricola
- Groupe SEB (Rowenta, Krups, Tefal)
- Perfetti (Mentos & Chupa Chups)
- Philips
- Norwegian Seafood
- Moet Henessy Diageo (MHD)
- Reckitt (Finish)
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Education
- Digital Marketing, Webmarketing TrainingMEDIA INSTITUTE2021Marketing Digital , Formation Webmarketing
- Master, Marketing & Management of Professional Sports StructuresUniversité de Rouen2019Master, Marketing & Management des Structures Sportives Professionnelles
Certifications
- META Certified Media Buying ProfessionalMETA2023
- Snapchat FocusSnapchat2021