About Kevin
German
Native or bilingual
English
Fluent
Experience
- Juniorito.deSelf-Employed as E-Commerce EntrepreneurE-COMMERCEFebruary 2022 - Today (4 years and 6 months)Bremen, GermanyIndependent setup and operation of a Shopify dropshipping store for Montessori children's furniture & toys. From technical implementation to marketing and supplier management to accounting, everything is in my hands. This project is the foundation of my freelance activity: I know the challenges of small online retailers from my own experience.
Activities & Skills Used:
- **Shopify / Shop Management**: Shop setup including theme adjustments in the editor & code, error identification & correction, conversion optimization (page structure, CTAs, checkout flow), loading time optimization via PageSpeed Insights & Core Web Vitals, Meta Objects & Meta Fields, app integration
- **Marketing**: Google Ads, Meta Ads & Pinterest Ads, product feeds for advertising platforms, email marketing, social media posts & Pinterest pins
- **SEO & Content**: Keyword research & clustering, landing page assignment, on-page optimization, technical SEO, creation of SEO-optimized & sales-promoting content
- **Analytics & Tracking**: Setup & optimization of tracking setups, analysis via GA4, Search Console, Hotjar, Semrush & Ahrefs
- **Market Analysis**: Target audience & product research as well as competitor analysis for assortment and content planning
- **Cooperations**: Building & maintaining supplier cooperations with EU partners, including price negotiations and coordination of shipping & return processes
- **Commercial & Legal**: Accounting and implementation of legal requirements (legal texts, accessibility, data protection)
- Kleines Kraftwerk DE GmbHOnline Shop ManagerE-COMMERCEAugust 2025 - Today (1 year)Achim, GermanyAs an Online Shop Manager, I am involved in the technical operation and continuous development of the Shopify storeskleineskraftwerk.de&solarmarkt24.dein the field of solar energy – with a broad range of tasks and significant scope for design. I work closely with the teams from Marketing, Cooperations, Customer Service, and Design.
Activities & Skills Used:
- **Shopify / Shop Management**: Implementation of design & functional adjustments in the theme editor & code, error identification & correction, conversion optimization (page structure, navigation, product pages, checkout), loading time optimization based on Core Web Vitals & PageSpeed Insights, maintenance of product & category data, configuration of Meta Objects & Meta Fields, setup & management of apps as well as development of Shopify workflows for process automation
- **Marketing**: Creation, configuration & ongoing maintenance of product feeds for Google Shopping, Meta, and other advertising platforms, conception & setup of email & web push campaigns for customer loyalty and reactivation
- **SEO & Content**: Creation of sales-promoting, search engine optimized product & category texts as well as optimization of existing content based on rankings & search data
- **Interfaces & Cooperations**: Close coordination with Marketing, Cooperations, Customer Service & Design – translation of technical requirements into concrete shop measures
- **Commercial & Legal**: Implementation of legal requirements in ongoing shop operations (including product labeling, legally compliant texts, accessibility)
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