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Kevin RöhrsKR

Kevin Röhrs

Shopify Expert & SEO Specialist

€350/day
Bremen, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kevin

As an official Shopify Partner, I help small online retailers technically set up their Shopify store and get found in Google & AI searches – without agency overhead and on equal footing.

I bring years of practical experience from running my own Shopify store and from my work as an Online Shop Manager.

My focus:
- Shopify Theme & Backend
- SEO Strategy
- Conversion Optimization
- Google Ads

I work 100% remotely, communicate clearly, and deliver tangible results – no buzzwords or inflated concepts. I am not an agency service provider who just completes tasks, but someone who thinks along, identifies problems before they arise, and delivers pragmatic solutions that actually work.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Juniorito.de
    Self-Employed as E-Commerce Entrepreneur
    E-COMMERCE
    February 2022 - Today (4 years and 6 months)
    Bremen, Germany
    Independent setup and operation of a Shopify dropshipping store for Montessori children's furniture & toys. From technical implementation to marketing and supplier management to accounting, everything is in my hands. This project is the foundation of my freelance activity: I know the challenges of small online retailers from my own experience.

    Activities & Skills Used:

    • **Shopify / Shop Management**: Shop setup including theme adjustments in the editor & code, error identification & correction, conversion optimization (page structure, CTAs, checkout flow), loading time optimization via PageSpeed Insights & Core Web Vitals, Meta Objects & Meta Fields, app integration
    • **Marketing**: Google Ads, Meta Ads & Pinterest Ads, product feeds for advertising platforms, email marketing, social media posts & Pinterest pins
    • **SEO & Content**: Keyword research & clustering, landing page assignment, on-page optimization, technical SEO, creation of SEO-optimized & sales-promoting content
    • **Analytics & Tracking**: Setup & optimization of tracking setups, analysis via GA4, Search Console, Hotjar, Semrush & Ahrefs
    • **Market Analysis**: Target audience & product research as well as competitor analysis for assortment and content planning
    • **Cooperations**: Building & maintaining supplier cooperations with EU partners, including price negotiations and coordination of shipping & return processes
    • **Commercial & Legal**: Accounting and implementation of legal requirements (legal texts, accessibility, data protection)
    Shopify Digital Marketing SEO Web Analytics E-commerce
  • Kleines Kraftwerk DE GmbH
    Online Shop Manager
    E-COMMERCE
    August 2025 - Today (1 year)
    Achim, Germany
    As an Online Shop Manager, I am involved in the technical operation and continuous development of the Shopify storeskleineskraftwerk.de&solarmarkt24.dein the field of solar energy – with a broad range of tasks and significant scope for design. I work closely with the teams from Marketing, Cooperations, Customer Service, and Design.

    Activities & Skills Used:

    • **Shopify / Shop Management**: Implementation of design & functional adjustments in the theme editor & code, error identification & correction, conversion optimization (page structure, navigation, product pages, checkout), loading time optimization based on Core Web Vitals & PageSpeed Insights, maintenance of product & category data, configuration of Meta Objects & Meta Fields, setup & management of apps as well as development of Shopify workflows for process automation
    • **Marketing**: Creation, configuration & ongoing maintenance of product feeds for Google Shopping, Meta, and other advertising platforms, conception & setup of email & web push campaigns for customer loyalty and reactivation
    • **SEO & Content**: Creation of sales-promoting, search engine optimized product & category texts as well as optimization of existing content based on rankings & search data
    • **Interfaces & Cooperations**: Close coordination with Marketing, Cooperations, Customer Service & Design – translation of technical requirements into concrete shop measures
    • **Commercial & Legal**: Implementation of legal requirements in ongoing shop operations (including product labeling, legally compliant texts, accessibility)
    Shopify Conversion Optimization Digital Marketing SEO

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