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Kevin R.KR

Kevin R.

Sales Strategy & Performance Manager

€750/day
Düsseldorf, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kevin

I help companies make their sales performance transparent and make better decisions based on clear KPIs.
As a Sales Manager & former Sales Analyst, I combine operational sales experience with data analysis and executive-level visualization.
I will build for you:

  • precise KPI systems (Winrate, Pipeline KPIs, Take Rate, Cycle Time...)
  • automated sales dashboards in Excel or Power BI
  • forecasting models that are management-ready
  • PowerPoint presentations including Think-Cell
  • Sales Funnel Analysis & Process Optimization

My focus:
Transforming complex data into clear, manageable sales insights.
This way, executives don't just get numbers – they get real decisions.

💼 Typical projects I undertake for clients

  • Building a complete sales reporting in 96h
  • Creating a scalable KPI dashboard (Excel / Power BI)
  • Redesigning existing reports & presentations
  • Preparing sales meetings and management slides
  • Analyzing the complete opportunity pipeline
  • Deriving growth opportunities & performance bottlenecks

🧰 Tools

  • Excel (Pivot, Formulas, Automation)
  • Power BI
  • PowerPoint + Think-Cell
  • CRM Systems (MSD, SAP)

⭐ Why clients work with me

  • quick onboarding, immediately productive
  • operational sales experience
  • analytical depth + clear communication
  • executive-ready presentations
  • extremely structured way of working
  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Sales Manager – B2B Technologieunternehmen (DACH)
    Sales Manager
    TELECOMMUNICATIONS
    May 2025 - Today (1 year and 3 months)
    Düsseldorf, Germany
    • Development and implementation of data-driven sales strategies to increase revenue, win rate, and pipeline velocity
    • Building a Sales Performance Framework including KPI definition (Win Rate, Take Rate, Pipeline Value, Cycle Time, Quota Attainment)
    • Conducting monthly performance reviews with Sales Management & Stakeholders
    • Analysis of the sales funnel (Lead → Opportunity → Deals) and identification of growth levers
    • Structuring and optimizing forecast processes (Bottom-Up & Top-Down Forecasting)
    • Introduction of scalable reporting standards for Sales, CS, and Management
    • Creation of executive presentations (incl. Think-Cell) for C-level decisions
    • Derivation of measures to improve sales productivity & conversion rates
    • Collaboration with Finance, Marketing & Operations to harmonize KPIs & target systems
    Microsoft Excel Business analysis Pivot Tables KPI Dashboards KPI Analysis
  • Sales Reporting Specialist – Corporate Sector (Germany)
    Sales Strategy & Performance Manager
    BANKING AND INSURANCE
    July 2011 - April 2025 (13 years and 9 months)
    Düsseldorf, Germany
    • End-to-end structuring of the entire sales reporting
    • Automation of KPI dashboards (Excel / Power BI)
    • Definition of new KPI logic
    • Introduction of reporting processes for stakeholders
    • Optimization of the complete sales funnel process
    • Executive presentations & Think-Cell charts
    • Analysis of win rate, take rate, pipeline performance
    • KPI reporting, management dashboards, forecasting
    Microsoft Excel Microsoft Power BI KPI Dashboards Power Pivot Business analysis

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