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Kevin RaddeKR

Kevin Radde

Digital Strategy Consultant (DtC & E-Retail)

€900/day
6 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kevin

Expert Digital Transformation Consultantwith 13 years of experience in Retail (**Amazon Retail and Marketplace**) and Cosmetics (**Beiersdorf & L'Oréal)**, I specialize inDigital/Ecommerce Strategy(E-Retail/Marketplace and DTC), **Commercial Strategy**, and **Transformation Strategy**, offering tailor-made and operational solutions.

My approach: Agile, results-oriented, and focused on creating value for your teams and projects.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km), Bordeaux (up to 10km), Nantes (up to 10km)

Experience

  • FORMADERM
    PMO Shopify DTC Website
    E-COMMERCE
    January 2026 - Today (7 months)
    Paris, France
    360 Audit and support for DTC Formaderm website verticals on Shopify:

    *Technical and Performance(speed, broken link checks, error rates)

    *UX and Conversion(navigation, conversion funnel optimization, implementation of Social Login and 1-click Payment, product page optimization)

    *Commercial Performance(catalog performance analysis and profitability optimization, promotional peak analysis and launch of a new activation plan, development of new growth accelerators: X-sell / upsell)

    *Acquisition and CRM(acquisition sources / investment optimization, editorial content strategy, CRM campaign performance
    DTC Traffic Acquisition UI/UX Design CRM Shopify
  • MaboFarma
    Support for a Brand Launch on Amazon EU
    E-COMMERCE
    October 2025 - February 2026 (4 months)
    Paris, France
    • Sales plan preparation
    • Support in KYC seller account creation and validation
    • Brand registration in the Brand Registry program
    • Implementation of the FBA growth plan for Europe
    • Offer launch and support in daily account operations
    Amazon Marketplace Business Plan Development Growth Strategy E-Retail
  • CP Consulting
    Malt logoOn Malt
    Workshop and Strategic Roadmap for Mass Market Marketplace Launch
    E-COMMERCE
    September 2025 - September 2025
    Paris, France
    Definition of strategic projects, associated challenges, and milestones.

    Outline of all tasks to be implemented prior to the launch of a mass-market marketplace with impact and ease of implementation, aiming for short-term deployment (2 months) on supply chain, design, pricing, acquisition, BuyBox, payment, and supplier management issues.
    DTC Digital Marketing E-commerce Marketplace Project Management

Reviews

5.0

Out of 2 ratings

C

Clément

CP Consulting

Reviewed on 9/29/2025

Kevin completed a marketplace strategic consulting mission with professionalism and seriousness. He is proactive in sharing his experience and expertise.
A

Arnaud

Arnaud Mousset Architecte

Reviewed on 3/20/2025

Kevin and I worked together to implement a website redesign project and to boost its traffic in the coming months. He quickly understood my challenges and presented a clear development plan for 2025. He has a deep understanding of e-commerce and digital challenges, so I highly recommend Kevin for any project requiring expertise in E-commerce project management.

Recommendations

Ludovik HartsteinLH
PC
FU
+2
Ludovik Hartstein and 4 other people have recommended Kevin

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Education

  • Master's Degree, Marketing & Commercial Strategies
    PSB Paris School of Business
    2013
    Grade Master, Marketing & stratégies commerciales

Skill set

Categories