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Kevin PapotKP

Kevin Papot

⚡️ SEO & GEO Consultant | SEO & GEO Audit

€350/day
19 projects
Paris, FR
15+ years

Average response time: 4 hours

Freelancer profile translated to English.
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About Kevin

I help VSEs and SMEs increase their revenue through SEO and GEO

  • Your business doesn't appear on ChatGPT, Claude, Gemini, or other LLMs?
  • Your website isn't showing up on Google?
Contact me.

In 2026, it's simple. SEO and GEO should no longer just bring traffic. They must bring revenue. Obsessed with results, I will ensure the growth of your digital presence... and your revenue!

Some Figures

🏆 +3 million monthly visitors generated on our sites
🧭 +200 websites managed and continuously optimized
🔍 +1,000 SEO and GEO audits carried out
📚 Author of 4 reference books on SEO & GEO
💡 Over 5,000 copies sold worldwide in French-speaking countries
⚡ 15 years of experience in organic and generative visibility strategy

Engage an expert in organic & generative SEO

Digital consultant and entrepreneur for over 15 years, I support companies, publishers, and brands in their visibility strategy on Google and AI search engines (ChatGPT, Perplexity, Gemini).

I can help you with:

  • Strategic SEO (audit, structure, content, linking, E-E-A-T): appearing on Google, Bing & other search engines
  • GEO (Generative Engine Optimization) — visibility on AI search engines (ChatGPT, Claude, Gemini)
  • Content strategy and editorial authority
  • Optimization of multi-domain sites and high-traffic blogs
  • SEO / GEO / AI training for executives and marketing teams
  • Implementation of analytics dashboards & complete tracking
  • Local / national / international SEO
  • SEO x Social Media (YouTube / Pinterest / TikTok / Reddit / Quora)
  • AI SEO / AEO

Client References

→ Marie Claire International
→ Ibis / Accor Group
→ Fauchon Hospitality
→ But / Darty
→ Ixina
→ Eurofins
→ Cegid
→ EBP

Some Figures

📈 +3M monthly visitors on our sites
💼 +100 sites under management
🧾 +1,000 SEO audits performed
🎓 4 books published (SEO & GEO)
💬 100% client satisfaction
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Nantes (up to 50km)

Experience

  • Philippe Tayac - Pâtissier
    Audit - Strategy - SEO GEO and GMB
    RESTAURANTS AND FOOD SERVICE
    July 2026 - July 2026
    Monaco, Monaco
    Strategic support for Philippe Tayac Pâtissier in developing their digital visibility, both for their e-commerce site and their physical stores.

    The mission focuses on optimizing the website's natural referencing, the local visibility of the four stores, and the brand's positioning with AI-powered conversational search engines.

    The services provided include:

    • Comprehensive SEO audit of the e-commerce site.
    • GEO audit (Generative Engine Optimization) to optimize brand visibility on ChatGPT, Gemini, Perplexity, Claude, and AI assistants.
    • Optimization of product category and strategic page referencing.
    • Development of an SEO strategy tailored to the high-end pastry and luxury food sector.
    • Audit and optimization of the Google Business Profile listings for the four stores.
    • Optimization of local referencing for geo-located queries.
    • Technical and editorial recommendations to improve qualified traffic acquisition and e-commerce conversions.
    • Analysis of SEO opportunities related to the brand's iconic products (viennoiseries, signature pastries, chocolates, gift boxes, etc.).
    • Implementation of a content strategy to strengthen Philippe Tayac's digital brand awareness.
    • Development of a prioritized SEO and GEO action plan to maximize the brand's online and in-store visibility.

    The objective of this mission is to position Philippe Tayac Pâtissier as a key player in premium pastry on Google, Google Maps, and new conversational search engines, while enhancing the performance of its e-commerce business and physical retail locations.
    GEO Expert Shopify SEO E-commerce SEO Consultant Google My Business Listing Google My Business
  • Loiseau Aycardi
    Audit + SEO/GEO/GMB Strategy - Redesign
    ARTS AND CRAFTS
    July 2026 - July 2026
    Paris, France
    Strategic support for Loiseau Aycardi in the complete redesign of their website and the development of their digital visibility in the luxury jewelry and high-end watch markets.

    The mission aims to create a premium website, optimized for natural referencing and new conversational search uses powered by artificial intelligence.

    The services provided include:

    • Comprehensive SEO audit of the existing site.
    • Redesign of the site structure and UX/UI recommendations adapted to luxury codes.
    • Technical and editorial SEO optimization.
    • GEO audit (Generative Engine Optimization) to improve visibility with generative AI (ChatGPT, Gemini, Claude, Perplexity, etc.).
    • Development of a content strategy focused on jewelry, luxury watches, and high-end timepieces.
    • Optimization of referencing for strategic luxury sector keywords.
    • Support for SEO migration during the launch of the new site.
    • Recommendations regarding internal linking, technical performance, and authority signals (E-E-A-T).
    • Implementation of a prioritized SEO and GEO action plan to improve organic visibility and qualified traffic acquisition.

    The objective is to position Loiseau Aycardi as a digital reference in its sector by offering a high-end user experience and optimal visibility on both traditional and conversational search engines.
    GEO Expert GEO Strategy Senior SEO Expert GEO Freelancer WordPress SEO Consultant
  • Le concept
    SEO / GEO / GMB Strategy
    RESTAURANTS AND FOOD SERVICE
    July 2026 - July 2026
    Dijon, France
    Local SEO and GEO (Generative Engine Optimization) audit for Le Concept, a bistronomic restaurant in Dijon, to improve its visibility on Google and AI-based conversational search engines. The restaurant highlights homemade cuisine, exceptional products, and an extensive wine selection.

    The services provided include:

    • Technical and local SEO audit of the website.
    • Optimization of the SEO strategy for local restaurant-related queries in Dijon.
    • GEO audit to improve the restaurant's visibility with generative AI (ChatGPT, Gemini, Perplexity, Claude, etc.).
    • Audit and optimization of the Google Business Profile listing to enhance visibility in Google Maps and local results.
    • Analysis of customer reviews and opportunities for local SEO improvement.
    • Competitive benchmarking of major Dijon restaurants positioned for strategic keywords.
    • Editorial and technical recommendations to strengthen the establishment's authority and digital presence.
    • Development of a local SEO action plan focused on acquiring new customers.

    The objective of this mission is to enable Le Concept restaurant to strengthen its presence on Google, Google Maps, and new conversational search engines, while increasing its brand awareness among local and tourist clientele in Dijon.
    Google My Business Listing Audit Senior SEO Expert WordPress SEO Consultant WordPress SEO Expert GEO

Reviews

5.0

Out of 17 ratings

ML

Maria Lamia

DG - Quwa

Reviewed on 12/3/2025

Kevin is excellent in Google Ads management. He quickly understands the stakes, optimizes campaigns methodically, and achieves concrete results in record time. His analytical skills, rigor, and mastery of the platform make him a real asset for any acquisition strategy. I recommend him without hesitation.
P

Pierre-Marie

SM4B

Reviewed on 11/21/2025

Another link building mission brilliantly executed by Kevin. He obtained a quick publication on the targeted spot thanks to a well-themed article. We'll be back!

Recommendations

QL
YC
CB
+4
Quentin Lanet and 42 other people have recommended Kevin

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Education

  • Master of Business Administration
    PPA Business School
    2013
    Master of Business Administration (MBA), e-business & Digital Marketing
  • Master of Mass Communication
    PPA Business School
    2013
    Master 2 (M2), Marketing & Communication

Certifications

  • Advanced General Online Marketing (AGOM) Certification
    Experian
    2013
  • Analytics and Conversion Optimization (ACO) Certification
    Experian
    2013

Skill set

Categories