About Kevin
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Experience
- Malt & LinkedInFreelance Copywriter & Content Strategist Self-employedFebruary 2022 - Today (4 years and 4 months)Rural and Remote Health, Deakin, ACT, Australia– Portfolio of 30+ active clients: coaches, consultants, B2B and e-commerce startups– LinkedIn Content: 1200+ followers gained per client on average over 90 days– High-converting sales pages: conversion rate improved from 20% to 40%– 4 recurring monthly newsletters managed end-to-end (average open rate 32%)
- Publicis ConseilCommunications Officer & Content ManagerJanuary 2020 - January 2022 (2 years)8th arrondissement, 75008 Paris, France– Writing email campaigns for 12 client brands (cumulative base: 45,000 contacts)– Monthly production of 200+ social posts (LinkedIn, Instagram, Facebook) for B2B and retail accounts– Complete editorial redesign for 4 clients: brand voice, writing guidelines, content strategy– Creative coordination with designers and SEO teams to ensure consistency and performance
- DécathlonDigital Communications AssistantFebruary 2020 - July 2020 (5 months)Avenue de Paris, Villeneuve-d'Ascq, France– Writing 120+ SEO product descriptions for the e-commerce platform (sports & outdoor)– Redesign of category pages: organic click-through rate improvement of +38% in 3 months– Contribution to the Instagram France content strategy (+1100 followers during the period)
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Education
- BTS (Higher National Diploma)2020BTS
- Copywriting CertificateHubSpot Academy2022Certif. Copywriting