Freelancer profile translated to English.

Description

Most companies waste time and money on manual processes that should be automated.

I am a Senior Consultant specializing in process automation, integrations, and CRM (SAP CX and Salesforce).

I help companies connect their systems, automate workflows, and transform data into actions using tools like SAP (Marketing Cloud, C4C, CDC, Emarsys, Qualtrics, CPI), Salesforce, and automation solutions like n8n.

I combine experience in CRM, Python, SQL, and APIs to design efficient systems that eliminate manual tasks, improve data quality, and optimize marketing and business performance.

Additionally, I share content on AI, automation, and data on YouTube and Medium, reaching thousands of professionals every month.

If you want to automate processes, integrate your tools, or build more efficient systems – we can work together.

Industry field of expertise

Languages

English
Fluent
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Eli Lilly and Company
Salesforce Consultant
September 2024 - Today (1 year and 11 months)
In my experience at Eli Lilly, I worked as a CRM and Marketing Automation consultant with Salesforce Marketing Cloud (SFMC), acting as a bridge between business and technical teams.

My role involved translating business needs into functional solutions, ensuring correct implementation and execution within the platform.

I participated in the design, development, and optimization of campaigns and journeys in SFMC, working with tools like Journey Builder and Automation Studio to automate marketing processes and enhance user experience.

I was also involved in testing and validation tasks, ensuring the quality of implementations and the proper functioning of workflows before deployment.

Additionally, I collaborated in data management and audience segmentation, contributing to improved campaign efficiency and data quality.

My focus has always been to align business and technology to build practical, efficient, and scalable solutions.
Salesforce SFMC Data Automation HTML API
Avvale
SAP Senior CRM (Sales and Service) Consultant
TECH
November 2023 - May 2024 (6 months)
Barcelona, Spain
SENIOR SAP CX CONSULTANT AT AVVALE
As a Senior SAP Consultant, I work on the maintenance and implementation of C4C (Sales and Service) in international projects with subsidiaries worldwide.
- Integration of new deployments in Europe
- Supporting the daily activities of key users.
- Leading a group of five people.
- Supporting the team and giving them responsibilities and training.
- Understanding business use cases
- Creation of new workflows, approval processes, designs, translations, and new reports
- Support for issues with SAP ERP solutions.
- Implementation of extension functionalities in Sales Opportunities and Quotes
- Data migration activities using DWB
SAP SAP CRM
Seidor Consulting S.L.
SAP Marketing & Developer
E-COMMERCE
July 2018 - October 2019 (1 year and 4 months)
Valencia, Spain
Design and implementation of end-to-end integrations in SAP Cloud Platform (CPI), connecting SAP Marketing Cloud with e-commerce systems and marketing tools to create a unified data ecosystem.
Advanced configuration of SAP Marketing Cloud, focused on segmentation, activation, and data-driven campaign automation.
Development of email marketing campaigns integrated into automated journeys, improving user experience and conversion.
Analysis of user interaction flows within journeys, identifying areas for improvement and optimizing marketing strategy.
Exploitation and analysis of data to measure campaign performance and support data-driven decision-making.
SAP CPI Emarsys Email marketing SAP CRM Design Email