About Kévin
- 🚀 Google Ads Campaign Management
- 📊 Google Ads Audit
- Setup and implementation of your Google Ads campaigns
- Recommendations on the optimal structure for your campaigns
- Optimization of your campaigns (A/B Testing, audiences, ads, keywords, etc.)
- Monthly reporting and strategic recommendations
- Diagnosis of over 50 key indicators
- Evaluation of Google Ads account structure
- Review of ads, keywords, and best practices
- Strategic recommendations & detailed Google Ads roadmap
- Campaign management on Microsoft Ads and Search Ads 360
- Setup of a personalized Google Ads dashboard on Looker Studio
- Creation & management of Google Ads product feeds
- Tracking setup (Google Ads & Google Analytics via Google Tag Manager)
- Biocoop, Galeries Lafayette, Groupe Dubreuil, Rexel, Omega, Nabla, Axa, Enerlis, Amantys, Cafeyn, Adyen, 1001 Listes...
- Over 50 clients supported on Google Ads with a monthly budget between €3k and €250k.
- âś… A tailor-made methodology and service adapted to your needs and objectives
French
Native or bilingual
English
Fluent
Experience
- Expert Google Ads | FreelanceGoogle Ads ExpertCONSULTING AND AUDITSOctober 2021 - Today (4 years and 8 months)My services:🚀 Google Ads Campaign Management📊 Google Ads Audit➡️ Google Ads Campaign Management:
- Setup and implementation of your Google Ads campaigns
- Recommendations on the optimal structure for your campaigns
- Optimization of your campaigns (A/B Testing, audiences, ads, keywords, etc.)
- Monthly reporting and strategic recommendations
➡️ Google Ads Audit:- Diagnosis of over 50 key indicators
- Evaluation of Google Ads account structure
- Review of ads, keywords, and best practices
- Strategic recommendations & detailed roadmap
- Assurance Voyage - E-commerce - B2CGoogle Ads ExpertBANKING AND INSURANCEJanuary 2022 - Today (4 years and 4 months)➡️ Google Ads Campaign Management and OptimizationSetup and launch:
- Google Ads account configuration
- Campaign setup with all key elements: campaign type, ads, keywords, and extensions
- Campaign launch
Monitoring and optimizations:- Global performance monitoring
- Continuous optimization: keyword adjustment, bidding strategies, and targeting based on objectives and budget
- A/B testing of ads, audiences, and key elements to improve performance
Reporting and recommendations:- Performance analysis and detailed monthly reporting
- Strategic recommendations to improve results
- Creation of a personalized dashboard on Looker Studio
- AD'S UP CONSULTINGGoogle Ads Expert & Google Shopping / Feed ReferentCONSULTING AND AUDITSSeptember 2019 - October 2021 (2 years and 1 month)Paris, France*Management of a portfolio of B2C clients(e-commerce, retail, mass distribution, luxury, real estate)and B2B(construction, energy, consulting)*Creation, management, and optimization of paid search campaignsvia Google Ads, Microsoft Ads, Facebook Ads, and LinkedIn Ads (performance-based management with ROI or CPA objective)
- Advanced features on acquisition levers: RLSA, Customer Match, Offline Conversions, Local Inventory Ads, advanced audience strategies, dynamic campaigns via feed.
*Creation of reports and analysis of results(Google Data Studio)*Google Shopping / Feed Manager Referent & Trainer- Feed creation (Google Shopping, Facebook, Amazon, Rakuten)
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Education
- Grande École Program, Master in Digital Strategy and MarketingINSEEC School of Business & Economics2019- Stratégie d'acquisition (SEA, SEO, SMA) - Web Analytics - Fidélisation & CRM - Search Engine Optimization - Social Media - Ergonomie & UX
Certifications
- Google Ads - Search NetworkGoogle