About Kevin
English
Native or bilingual
Spanish
Conversational
French
Native or bilingual
Chinese
Fluent
Experience
- Quality ControlSourcing Agent ManagerJanuary 2023 - Today (3 years and 5 months)Guangzhou, GD, ChinaParisian premium e-commerce and cosmetics brandVisual identity and graphic charter redesignCreation of the logo, variations, palette, typographies, usage rules, social media templates, and visual pack for product line launch.Complete packaging designConception of product packaging (boxes, labels, inserts), preparation of files for the printer, selection of premium finishes, 3D mockups for the store and ads.High-performance e-commerce websiteUI/UX design, creation of conversion landing pages, front-end integration, mobile optimization, basic technical SEO, tracking setup (pixel, analytics), speed optimization.Product photo content in ParisOrganization of a photo shoot with a photographer in Paris, art direction, retouching, exports for e-commerce, social media, and advertising.Print and advertising materialsCreation of flyers, brochures, business cards, roll-ups, billboards, urban format variations.
- Empire Global VenturesBusiness DeveloperApril 2019 - September 2019 (5 months)New York, NY, USAInvestor search -Definition and coordination of product and market studies. -Identification of prospects and new markets, preparation of responses to tenders. -Logistics - Data entry -Report writing -Event organizationBrand design and digital identityComplete branding, logo, UI charter, design system, components, iconography, product guidelines.Front-end and back-end application developmentFigma mockups, front-end integration, back-end setup (API, auth, database), admin area, notifications, deployment, and monitoring.Acquisition landing page and funnelConversion-oriented landing page creation, simple A/B testing, copy optimization, form integration, email automation, complete tracking.Dashboard and statisticsCreation of a clear dashboard for the user, data visualization, PDF export, role management, basic security.Gaming module and activation mini-gameCreation of a web mini-game for a marketing campaign (leaderboard, rewards, points system), integration on the website, and lead collection.
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Education
- Master 1 European and Asian Business ManagerSchool of Management Brittany Atlantic2020Master 1 Chargé d'affaires Europe Asie
- Preparation for HSK 4 Mandarin DiplomaSoochow University2020Préparation du diplôme HSK 4 Mandarin