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Kévin MadkaudKM

Kévin Madkaud

UX Designer | Product Designer | UX/UI | SaaS

€530/day
11 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kévin

Product Designer | UX/UI Designer specialized in business applications, SaaS platforms, and data products.

I support product teams in understanding user needs and designing effective interfaces for complex environments: internal tools, dashboards, B2B platforms, or data products.

As a Product Designer, I am involved from the discovery phase to interface design to transform complex business problems into simple and usable experiences.

I work on:
  • Product discovery and user research
  • UX audit and improvement of existing interfaces
  • Design of user journeys and complex workflows
  • Design of dashboards and data interfaces
  • Wireframes, prototypes, and user testing

I have worked with organizations such as Bpifrance and Decathlon on internal products and data analysis tools used by business teams.

I pay particular attention to interface clarity, data understanding, and user journey efficiency.

Feel free to contact me to discuss your product or UX challenges.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • Bpifrance Investissement
    Product designer
    BANKING AND INSURANCE
    June 2023 - Today (3 years)
    Maisons-Alfort, France
    Within the Service Design department, I am involved in the design and improvement of business tools used by various departments (managers, experts, analysts) to manage financing schemes and analyze strategic data.

    PICXEL — Grant Management Platform
    • Design of a notification center to improve the visibility of actions in cross-functional workflows
    • User research, business workshops, benchmarking, and user testing
    • Co-design with Tech Leads and Product Owners in a SAFe environment
    • Presentation of solutions during System Demos and participation in PI Planning
    Payment Hub — Transaction Investigation Platform
    • Design of a consultation module for analyzing consolidated financial transactions
    • Analysis of business practices and mapping of investigation workflows
    • Structuring of the search and consultation journey for payments
    • Design of wireframes and prototypes for the module
    • Reorganization of filters and action groupings to improve data analysis
    Knowledge in Flight — Business Data Exploration Tool
    • UX Discovery phase: user interviews, heuristic evaluation, and benchmarking
    • Analysis of usage and structuring of insights to guide product evolution
    • Design of user journeys and UX hypotheses to improve data access
    Timeline — Cross-functional visualization component
    • Design of a component to visualize the history of customer interactions (actions, cases, contacts)
    • Exploratory survey and identification of business needs
    • Design of several temporal visualization hypotheses
    • User testing (30-second test) to assess interface comprehension
    • Definition of a reusable component across multiple products
    User Research User Experience Design UI design Data visualisation UI/UX Design
  • Decathlon France SAS
    UI/UX Designer
    E-COMMERCE
    June 2022 - June 2023 (1 year)
    Croix, France
    Within Decathlon's Finance BI department, I contributed to improving the user experience of two business applications used by finance and retail teams to analyze commercial performance and explore sales data.

    Sales Performance & MyGame — Commercial Performance Analysis Applications
    • Improvement of the user experience of two internal tools for analyzing sales data and performance indicators
    • Conducting a UX Discovery phase: user interviews, UX audits, and usage analysis
    • Identification and structuring of user insights to guide product evolution
    • Design of user flows, wireframes, and mockups to simplify data exploration
    • Reorganization of navigation, analysis filters, and action groupings to improve dashboard readability
    • Contribution to the evolution of the design system based on Atomic Design
    My Impact
    • Improved dashboard readability and indicator comprehension
    • Simplified data analysis journeys for business teams
    • Reduced complexity of using internal tools
    User Research B2B business tools Discovery UX/UI Audit Product design
  • Takoma
    Art Director - UI Designer
    EDUCATION AND E-LEARNING
    March 2016 - May 2022 (6 years and 2 months)
    Garches, France
    Within the Digital Learning division, I participated in the design of tailor-made e-learning modules for premium training programs for major corporations.

    The projects aimed to design interactive educational experiences that promote learner engagement and adoption of training solutions.

    Design of interactive e-learning modules
    • Design of digital educational interfaces and experiences (wireframes, mockups, interactive prototypes)
    • Creation of gamification mechanics: interactive quizzes, progress tracking, reward systems
    • Design of educational mini-games to facilitate learning and user engagement
    • Work in a multidisciplinary team (UX, UI, 3D artists, project managers, developers)

    Production industrialization
    • Creation of graphic and functional component libraries to accelerate module production
    • Definition of reusable interface patterns to improve experience consistency
    • Contribution to the industrialization of e-learning solution production

    Collaboration and consulting
    • Co-design with product and technical teams in an agile approach
    • Client consulting on digital educational experience design
    • Participation in production monitoring and project delivery

    Clients
    L'Oréal, Renault, PSA, Airbus, ArianeGroup, Kering, Leclerc, Transdev, BNP Paribas, IFPASS
    UI design Project management UX Design Interaction Design UI/UX Design

Reviews

4.0

Out of 1 rating

M

Mathieu

Head of Service Design - Bpifrance - Digital

Several months project

-

Reviewed on 1/21/2026

Kevin was on mission with my teams at Bpifrance for over 2 years. He worked on various types of projects, both for external clients and for our internal employee solutions. Kevin always demonstrates rigor and discipline in his support. He consistently maintains a step back from the situation and asks the right questions to secure progress. He was also coached on the research aspect by our Research Ops, making him an accomplished product designer, from the initial scoping of discovery to delivery. He knows how to adapt to any type of environment, whether digital or IT systems, with different forms of agility.

Recommendations

BT
MP
Bertrand Toussaint and 1 other person have recommended Kévin

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Education

  • Art Director/Multimedia Project Manager Training.
    Ecole Multimédia
    2014
  • BTS in Visual Communication, Multimedia Option.
    EPMC La Ruche
    2011

Skill set

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