Freelancer profile translated to English.

Description

Fractional CMO & B2B Marketing Manager

-20% discount on service fees for the first 5 clients on Malt.

For over 10 years, I have been supporting B2B companies — particularly SaaS and tech environments — in structuring and accelerating their marketing to directly support their business growth.

My expertise lies at the intersection of marketing, sales, and management: transforming marketing into a concrete lever for generating opportunities and pipeline.

I am involved in both defining the marketing strategy and its operational deployment.

During my career, I have notably:

•defined marketing strategies for B2B and SaaS companies

•structured demand generation initiatives

•deployed content marketing and brand storytelling strategies

•managed international marketing campaigns

•worked on marketing/sales alignment

•optimized acquisition funnels and customer experience

I have worked in various sectors: SaaS, health, advertising, telecom, research, banking, and insurance, with a strong B2B focus. However, I also thrive in B2C.

My Approach

I combine strategic vision, business acumen, and a data-driven approach.

I often intervene when companies want to:

•structure their marketing

•generate more business opportunities

•clarify their positioning

•build an effective content strategy

•or align marketing and sales.

Frequent Missions

•B2B Marketing Strategy

•Demand Generation

•Content Marketing & Editorial Strategy

•Account-Based Marketing (ABM)

•Brand Positioning & Storytelling

•SEO & Digital Acquisition

•Marketing Structuring for SaaS and Apps

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Groupe Orqual
Marketing Director
HEALTH AND WELLNESS
January 2024 - January 2025 (1 year)
Paris, France
Managed the marketing and content strategy for an international SaaS Health Tech group (4 brands, 6 countries, 3 languages).

Structured and deployed the B2B content roadmap (white papers, expert guides, case studies) to support market maturity.

Implemented a consistent multichannel international storytelling (Europe, Asia, Americas).

Managed paid & organic brand campaigns across several social networks.

Designed segmented newsletters based on customer maturity and user typologies.

Created sales enablement tools to align marketing, sales, and management.

Impact: strengthened brand consistency, structured demand, and directly supported the international sales pipeline.
Marketing and Communication Planning Branding Communication Strategy Digital Marketing Social Media
Wancom Jour & Nuit
Marketing & Communication Manager
PRESS AND MEDIA
January 2021 - January 2024 (3 years)
Brive-la-Gaillarde, France
Responsible for the overall marketing strategy for a leading regional B2B player.

Defined and managed the brand, content, digital, and customer experience strategy.

Deployed a multichannel editorial roadmap (newsletters, videos, thought leadership articles, social media).

Managed and developed brand presence on organic social networks.

Implemented Account-Based Marketing campaigns for strategic accounts.

Redesigned web funnels and optimized UX/CRO.

Designed and launched a B2B e-commerce platform dedicated to selling advertising space.

Direct contribution to the 3-year business strategy.

Result: +12% profitability over 3 years, linked to strategic marketing choices and customer experience optimization.
Digital Marketing Corporate Strategy Marketing and Communication Planning Social Media
Marketing Studio
Data & Customer Insights Project Manager
DIGITAL AND IT
January 2018 - January 2021 (3 years)
Paris, France
Managed data, brand, and segmentation projects for B2B clients.

Collaborated with HR teams to define and promote employer branding and company culture.

Managed cross-functional projects: product launches, customer studies, marketing segmentation.

Analyzed customer behavior and structured actionable insights for marketing departments.

Key achievement: created an innovative marketing segmentation system based on company culture.
Project Management Marketing and Communication Planning Digital Marketing Company Culture Management