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Kevin LazaKL

Kevin Laza

Traffic Manager & AI Automation Expert

€125/day
Tananarive, MG
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kevin

Need to scale your acquisition without hiring? I combine the power of Traffic Management and Agentic AI to automate your conversion funnels.

My goal: Generate qualified leads through your paid channels and deploy autonomous AI agents (Zapier, Claude API) capable of processing, qualifying, and following up with them 24/7 automatically.

My services:

🚀 Traffic Management: Google Ads, Meta Ads strategy and optimization (ROI-driven).

🤖 Agentic AI & Automation: Creation of AI assistants and autonomous workflows connected to your CRMs (HubSpot, Brevo).

📊 Data & Tracking: Advanced tracking (Google Analytics) to drive performance.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Nosy SABA Private Island&resort
    Digital Marketing Manager and Sales Administrator
    HOSPITALITY
    August 2025 - Today (1 year)
    Tananarive, Madagascar
    As Marketing Manager for Nosy Saba Private Island & Spa, my primary objective is to position the hotel as a leading luxury destination, highlighting its unique assets and generating consistent growth in bookings and revenue.

    Digital Marketing:

    • Manage digital channels: Oversee the website, email campaigns, and social media presence (Instagram, Facebook, LinkedIn) to maximize visibility and engagement.
    • Optimize SEO and online advertising: Develop and execute natural referencing (SEO) and paid advertising (Google Ads, Meta Ads) strategies to attract qualified prospects and increase website traffic.
    • Analyze performance: Track key performance indicators (KPIs) to evaluate campaign effectiveness and adjust strategies based on results.
    Brand Strategy:

    • Strengthen brand identity: Define and maintain Nosy Saba's unique positioning in the luxury market.
    • Create compelling messages: Develop captivating storytelling that conveys the island's exclusivity, serenity, and natural beauty.
    Key Objectives:

    Increase brand awareness
    Growth in direct bookings:

    Improve return on investment

    **(ROI)**: Optimize the marketing budget to achieve the best possible return on every advertising spend.



    **Strengthen customer loyalty**: Implement targeted marketing campaigns to encourage existing customers to return and become brand ambassadors.
    Digital Marketing Google Analytics SEMrush Hubspot Customer Segmentation and Analysis
  • KOLEKITA
    Project Manager & Community Manager
    CIVIC AND SOCIAL ORGANIZATIONS
    November 2023 - August 2024 (9 months)
    Tananarive, Madagascar
    Project Manager and Community Manager for Kolekita

    1. Project Management

    • Organize and coordinate Kolekita's initiatives.
    • Plan collection events: Define dates, locations, and logistics for clothing collection events.
    • Coordinate teams: Manage volunteers by assigning clear tasks and ensuring they have the necessary resources.
    • Develop partnerships: Establish collaborations with companies, schools, or other associations to organize collection points or joint actions.
    • Track results: Measure the effectiveness of collections (number of clothes, weight, etc.) and report to the team.

    2. Community Management

    • Animate the online community: Create and publish engaging content (photos, videos, testimonials) on platforms like Facebook and Instagram to inform members of news and needs.
    • Engage members: Respond to comments, private messages, and questions from donors and volunteers.
    • Promote events: Use social media to publicize collection events, disseminate key messages, and encourage participation.
    • Unite the community: Implement actions (contests, challenges) to strengthen the sense of belonging and encourage the sharing of experiences.

    Key Objectives

    • Increase donations: Grow the volume of clothes collected during each operation.
    • Community growth: Increase the number of followers and engagement on social media.
    • Strengthen participation: Recruit and retain regular volunteers and donors.
    • Visibility and awareness: Position Kolekita as a reference for clothing donations.

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Skill set

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