About Kevin
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- Nosy SABA Private Island&resortDigital Marketing Manager and Sales AdministratorHOSPITALITYAugust 2025 - Today (1 year)Tananarive, MadagascarAs Marketing Manager for Nosy Saba Private Island & Spa, my primary objective is to position the hotel as a leading luxury destination, highlighting its unique assets and generating consistent growth in bookings and revenue.Digital Marketing:
- Manage digital channels: Oversee the website, email campaigns, and social media presence (Instagram, Facebook, LinkedIn) to maximize visibility and engagement.
- Optimize SEO and online advertising: Develop and execute natural referencing (SEO) and paid advertising (Google Ads, Meta Ads) strategies to attract qualified prospects and increase website traffic.
- Analyze performance: Track key performance indicators (KPIs) to evaluate campaign effectiveness and adjust strategies based on results.
Brand Strategy:- Strengthen brand identity: Define and maintain Nosy Saba's unique positioning in the luxury market.
- Create compelling messages: Develop captivating storytelling that conveys the island's exclusivity, serenity, and natural beauty.
Key Objectives:Increase brand awarenessGrowth in direct bookings:Improve return on investment**(ROI)**: Optimize the marketing budget to achieve the best possible return on every advertising spend.**Strengthen customer loyalty**: Implement targeted marketing campaigns to encourage existing customers to return and become brand ambassadors. - KOLEKITAProject Manager & Community ManagerCIVIC AND SOCIAL ORGANIZATIONSNovember 2023 - August 2024 (9 months)Tananarive, MadagascarProject Manager and Community Manager for Kolekita1. Project Management
- Organize and coordinate Kolekita's initiatives.
- Plan collection events: Define dates, locations, and logistics for clothing collection events.
- Coordinate teams: Manage volunteers by assigning clear tasks and ensuring they have the necessary resources.
- Develop partnerships: Establish collaborations with companies, schools, or other associations to organize collection points or joint actions.
- Track results: Measure the effectiveness of collections (number of clothes, weight, etc.) and report to the team.
2. Community Management- Animate the online community: Create and publish engaging content (photos, videos, testimonials) on platforms like Facebook and Instagram to inform members of news and needs.
- Engage members: Respond to comments, private messages, and questions from donors and volunteers.
- Promote events: Use social media to publicize collection events, disseminate key messages, and encourage participation.
- Unite the community: Implement actions (contests, challenges) to strengthen the sense of belonging and encourage the sharing of experiences.
Key Objectives- Increase donations: Grow the volume of clothes collected during each operation.
- Community growth: Increase the number of followers and engagement on social media.
- Strengthen participation: Recruit and retain regular volunteers and donors.
- Visibility and awareness: Position Kolekita as a reference for clothing donations.
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