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Malt Strategy
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Malt Tech Trends 2026
Kevin KaterKK

Kevin Kater

Marketing Strategist

€600/day
Den Haag, NL
8-15 years
SEO
Marketing
Growth Strategy
AI Automation
Digital Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Kevin

  • Dutch

    Native or bilingual

  • English

    Fluent

Can work on-site
Den Haag (up to 50km)

Experience

  • Personal Touch Travel & ReisCreaties
    Marketing Manager
    TRAVEL AND TOURISM
    August 2023 - Today (2 years and 10 months)
    Rijswijk, Netherlands
    As part of the management team, I was the strategic link between the executive board, the internal organization, and external specialists. My focus was on translating concrete growth goals into a workable strategy. I professionalized the marketing organization by bringing structure to both the direction and daily execution, with a strong focus on improving results.

    My main activities and results:
    • Strategy & Planning: I developed the course for all marketing activities and ensured tight prioritization in the annual plan.
    • Budget Management: Responsible for the results-oriented deployment of an annual budget of approximately €300,000.
    • Management of Partners: I managed three marketing agencies and various developers. I monitored their interdependencies and ensured that external expertise contributed maximally to our goals.
    • Customer Journey & Automation: I initiated the shift towards data-driven work. Through the use of marketing automation and smart customer segmentation, we now communicate more relevantly and personally with the target audience.
    • Digital Innovation: I introduced new tools and methods to seamlessly connect platforms and digital channels.
    • Evidence-Based Advice: Based on data analyses and internal input, I delivered clear reports, enabling management to make decisions based on facts rather than assumptions.
  • ADUH
    Founder
    RETAIL (SMALL BUSINESS)
    September 2016 - Today (9 years and 9 months)
    Den Haag, Netherlands
    Entrepreneurship alongside employment, focused on digital positioning and e-commerce.
    • • Marketing and brand development
    • • Online visibility and e-commerce
    • • Digital campaigns and optimization
  • Brandfirm
    SEO Specialist
    February 2022 - October 2022 (8 months)
    Amsterdam, Netherlands
    • • Developing SEO strategies focused on sustainable growth
    • • Performing technical analyses and optimizations
    • • Advising on content structure, performance, and measurability
    • • Delivering reports and concrete improvement recommendations
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Education

  • Bachelor of Business Administration (BBA)
    De Haagse Hogeschool
    Bachelor of Business Administration (BBA)
  • International Business and Management Studies
    De Haagse Hogeschool
    International Business and Management Studies

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