Freelancer profile translated to English.

Description

- Growth Strategist and Head of Performance Marketing with over 10 years of experience

- in Paid Media, Growth & Marketing Strategy, and Creative Direction

- for high-priced/complex expert services and further education.

- Supported companies from 0 to 7 figures and from 7 to 8 figures – often in the form of 7+ years of intensive project work

- including 2 startups, one with a 6-figure launch in the first month.

- Repeatedly managed budgets in the 7-figure range and cumulatively generated 8-figure profits

- and generated over 34,000 leads for high-priced digital further education.

I am looking for long-term partnerships where clarity, responsibility, and strategic thinking are paramount.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Selbständig
Fractional Head of Growth and Performance Marketing
June 2018 - Today (8 years)
• Supported a 6-figure launch revenue from the first month through targeted paid media campaigns

• Generated over 34,000 qualified leads for high-priced digital further education

• Built, trained, and led international remote marketing teams with 10+ employees as a marketing leader

• In total, managed advertising budgets in the mid-7-figure range – with cumulative revenues in the 8-figure range.
Growth Strategy Performance Marketing Creative Direction Marketing Strategy
Land Business start up
Head of Marketing
February 2021 - October 2023 (2 years and 8 months)
Miami, FL, USA
• Responsible for the entire marketing of an online platform in the mobile home plot brokerage sector, self-financed by the founders

• Built, trained, and led an international remote marketing team of 10 members

• Conception and strategy development in marketing - primarily Product Marketing, Media Buying, Customer Journey, and Messaging.

• The company achieved its first 6-figure net revenue month in less than 12 months and 7-figure revenues after 1.5 years through marketing optimization.
Freelance
Head of Performance Marketing
October 2016 - June 2021 (4 years and 8 months)
• Campaign architecture and strategy planning for leading online marketing agencies known for their collaborations with companies such as Bosch, Cleverreach, LBS Immobilien, Magix, ISO-Tec, HP, and projects from "Die Höhle der Löwen" (Shark Tank), such as Germany's largest online dog school.