Kevin G. M. Baltruweit

Responsibility for the strategic and operational management of demand generation activities in Germany. Leadership of a 14-person team, merging inbound and outbound structures into an integrated unit.

Conception and implementation of a long-term growth strategy with a clear focus on new customer acquisition, efficiency improvement, and performance management along defined KPIs. Design and support of a comprehensive change process with clear role and responsibility definitions.

Close collaboration within a European matrix structure and active stakeholder management at national and international levels. Establishment of efficient work processes and data-based decision-making foundations.

I support companies in shaping effective leadership and aligning teams for high performance. The focus is on team development, executive development, and the structured use of artificial intelligence in the work context.

I design and moderate training, workshops, and development programs for executives and teams in medium-sized businesses as well as in corporate structures. Content ranges from role clarification, communication, and decision-making ability to supporting change processes and integrating new ways of working.

My work combines my own leadership experience at the European level with a clear business understanding of performance, accountability, and results orientation. Formats take place in person and online, on a project basis or as multi-stage development programs.

Responsibility for the strategic further development of the global website landscape and central digital marketing activities.

Management of the international website relaunch with rollout in 18 country organizations. Management of external agencies and close coordination with marketing, sales, and IT managers in the respective country organizations. Ensuring consistent brand management while considering local requirements.

Conception and implementation of a global website strategy focusing on lead generation, user guidance, and conversion optimization. Development of structured processes for content governance, performance tracking, and continuous improvement.