Freelancer profile translated to English.
Back to original languageAbout Kévin
Are your Google Ads or Meta Ads campaigns not profitable? Is your acquisition cost increasing and you don't know what to optimize anymore?
Many companies launch advertising campaigns with the goal of generating leads or sales, but quickly find themselves facing disappointing results: cost per acquisition too high, unqualified traffic, budget consumed without clear return.
In most cases, the problem doesn't come from the channel itself, but from a poorly structured acquisition strategy: poorly organized campaigns, too broad targeting, undifferentiated messaging, or approximate budget management.
My role is precisely to take over, restructure, and optimize your entire advertising strategy to make your campaigns more effective.
Let's discuss your Google Ads or Meta Ads needs and see together how to transform your advertising campaigns into a sustainable growth lever!
Media Buyer | Google Ads (SEA) Consultant
- Complete audit of Google Ads accounts
- Creation of an acquisition strategy
- Structuring of the sales funnel and advertising campaigns
- Continuous campaign optimization
- Reduction of cost per acquisition
- Cleaning of unqualified queries
- Constant work on ads, extensions, and landing pages
- Performance tracking and clear, concrete reporting
Media Buyer | Meta Ads (Facebook & Instagram) Consultant:
- Audit and analysis of Meta Ads campaigns
- Creation of campaigns focused on acquisition, leads, or sales
- Audience structuring (broad, targeting, retargeting)
- Optimization of creatives, messages, and ad formats
- Performance improvement through A/B testing and data analysis
- Performance tracking and actionable recommendations
French
Native or bilingual
English
Conversational
Can work on-site
Lille (up to 20km), Paris (up to 20km), Amiens (up to 20km), Reims (up to 20km)
Experience
- Celena EraMedia Buyer | SMA Consultant | Meta AdsFASHION AND COSMETICSMay 2026 - Today (3 months)Lille, FranceCelena Erais a French brand specializing in **customizable jewelry**, sold exclusively online. Its positioning is based on unique creations, personalized according to each customer's wishes, with a fully online purchasing journey.I act as aMedia Buyerto define and manage the brand'sMeta Adsstrategy, from campaign design to the creation of advertising visuals, including the optimization of the e-commerce site to maximize conversions.
Context & Challenges:
Develop online sales throughMeta Adswhile optimizing the profitability of advertising investments. The objective was to implement a high-performance acquisition strategy and improve the user journey to increase the site's conversion rate.Missions Performed:
- Definition of the Meta Ads acquisition strategy;
- Creation and management of Facebook & Instagram Ads campaigns;
- Creation of advertising visuals;
- Definition of messages and advertising angles;
- Structuring of audiences (prospecting and retargeting);
- Performance analysis and continuous campaign optimization;
- Audit of the user journey and optimization of the e-commerce site;
- Optimization of product pages, collection pages, and the purchase funnel to improve the conversion rate;
- Performance tracking and reporting.
Results:
Implementation of a high-performance Meta Ads strategy enabling Celena Era to generate between **2 to 3 sales per day with a limited advertising budget**.The joint optimization of campaigns and the e-commerce site led to an increase in the **conversion rate from 0.9% to 1.7%**, while improving the profitability of advertising investments and creating a sustainable acquisition channel. - Royal CleanersMedia Buyer | SMA Consultant | Meta AdsAUTOMOBILEMay 2026 - Today (3 months)Douai, FranceRoyal Cleanersis a company specializing in home vehicle cleaning.Its objective is to increase its local visibility and the number of quote requeststhrough a high-performance digital acquisition strategy.I act as aMedia Buyerto design and manage Meta Ads campaigns, implementing an optimized conversion funnel, from ad creation to the landing page.
Context & Challenges:
Develop a regular flow of qualified prospects via Meta Ads while maximizing the conversion rate. The objective was to create a high-performance acquisition funnel combining an engaging advertising video and an optimized landing page for contact capture.Missions Performed:
- Definition of the Meta Ads acquisition strategy;
- Creation and management of Facebook & Instagram Ads campaigns;
- Design of the scenario and creation of an advertising video;
- Creation and optimization of the landing page;
- Continuous optimization of campaigns and creatives;
- Performance analysis and budget adjustments;
- Performance tracking and reporting.
Results:
Implementation of a high-performance Meta Ads strategy enabling Royal Cleaners to generate between **10 and 15 qualified leads per day**. The combination of an impactful advertising video and an optimized landing page significantly improved the conversion rate and established a profitable and sustainable acquisition channel. - Maison WaterlotMedia Buyer | SEA & SMA Consultant | Google Ads | Meta AdsE-COMMERCEJanuary 2026 - Today (7 months)Lille, FranceMaison Waterlotis a group specializing in the creation and marketing of perfumes, with several brands (Collection Privée, Oracle Parfum, Little Marcel Parfum, and Sentelle).I act as aMedia Buyerto manage and optimize all of the **group's advertising campaigns (Meta Ads and Google Ads)**, with the goal of increasing e-commerce sales.Context & Challenges:Develop online sales for the group's various brands through Google Ads and Meta Ads campaigns, while improving the profitability of advertising investments. The objective is to structure high-performance sales funnels and optimize each stage of the user journey.Missions Performed:
- Creation and management of Google Ads and Meta Ads campaigns (acquisition & retargeting);
- Definition of acquisition strategies adapted to each brand;
- Creation and optimization of advertising visuals;
- Structuring of campaigns and audiences;
- Implementation of A/B tests on messages and creatives;
- Performance analysis and continuous campaign optimization;
- Optimization of landing pages and sales funnels;
- Improvement of user journeys to maximize conversions;
- Performance tracking and budget management;
Results:Implementation of a high-performance Google Ads and Meta Ads strategy that has doubled the group's e-commerce sales. The joint optimization of campaigns and conversion funnels has also significantly reduced advertising costs, while achieving an average ROAS of 2.5, ensuring profitable and sustainable growth.
Reviews
Recommendations
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+3
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Education
- Master Manager Digital StrategyISEFAC Alternance, the school of management in apprenticeship2022Formation orientée pilotage de la performance digitale et acquisition client, avec une approche stratégique et opérationnelle. Développement de compétences avancées en Google Ads, Meta Ads, SEO, stratégie d’acquisition multi-canal, conception de sites web orientés conversion et pilotage de projets digitaux complexes. Le programme intègre également la gestion et le management d’équipes digitales, la coordination de prestataires (ads, web, tracking) et l’analyse de la performance via la donnée (KPI, ROI, reporting).
- BAC+3 360° Communication Project ManagerISEFAC Alternance, the school of management in apprenticeship2020Formation orientée communication globale et pilotage de projets de communication, intégrant les dimensions stratégique, créative et opérationnelle. Développement de compétences en communication institutionnelle et commerciale, création de supports print et digitaux, identité visuelle, gestion des réseaux sociaux et relations presse. La formation aborde également la coordination des prestataires, la gestion de planning, le suivi budgétaire et la cohérence des messages sur l’ensemble des canaux de communication.
Certifications
- Designing Professional WordPress Sites (RS5170)WPChef2024
- Google Analytics Individual Qualification (GAIQ) CertificationGoogle Digital Academy (Skillshop)2024