Freelancer profile translated to English.
Back to original languageAbout Kévin
Are your Google Ads or Meta Ads campaigns not profitable? Is your acquisition cost increasing and you don't know what to optimize anymore?
Many companies launch advertising campaigns with the goal of generating leads or sales, but quickly find themselves facing disappointing results: acquisition cost too high, unqualified traffic, budget consumed without clear return.
In the majority of cases, the problem does not come from the channel itself, but from a poorly structured acquisition strategy: poorly organized campaigns, overly broad targeting, undifferentiated messaging, or approximate budget management.
My role is precisely to take over, restructure, and optimize your entire advertising strategy to make your campaigns more effective.
Let's discuss your Google Ads or Meta Ads needs and see together how to transform your advertising campaigns into a sustainable growth lever!
Media Buyer | Google Ads (SEA) Consultant
- Complete audit of Google Ads accounts
- Creation of an acquisition strategy
- Structuring of the sales funnel and advertising campaigns
- Continuous campaign optimization
- Reduction of acquisition cost
- Cleaning of unqualified queries
- Constant work on ads, extensions, and landing pages
- Performance tracking and clear, concrete reporting
Media Buyer | Meta Ads (Facebook & Instagram) Consultant:
- Audit and analysis of Meta Ads campaigns
- Creation of campaigns focused on acquisition, leads, or sales
- Audience structuring (broad, targeted, retargeting)
- Optimization of creatives, messages, and ad formats
- Performance improvement through A/B testing and data analysis
- Performance tracking and actionable recommendations
French
Native or bilingual
English
Conversational
Can work on-site
Lille (up to 20km), Paris (up to 20km), Amiens (up to 20km), Reims (up to 20km)
Experience
- Maison WaterlotMedia Buyer | SEA & SMA | Google Ads | Meta AdsE-COMMERCEJanuary 2026 - Today (5 months)Lille, FranceMaison Waterlotis a group specializing in the creation and marketing of perfumes, with several brands (Collection Privée, Oracle Parfum, Little Marcel Parfum, and Sentelle).I act as aMedia Buyerto manage and optimize all of the group's **advertising campaigns (Meta Ads and Google Ads)**, with the goal of growing e-commerce sales.Context & Challenges:Develop online sales for the group's various brands through Google Ads and Meta Ads campaigns, while improving the profitability of advertising investments. The objective is to structure effective sales funnels and optimize each stage of the user journey.Missions Performed:
- Creation and management of Google Ads and Meta Ads campaigns (acquisition & retargeting);
- Definition of acquisition strategies adapted to each brand;
- Creation and optimization of advertising visuals;
- Structuring of campaigns and audiences;
- Implementation of A/B tests on messages and creatives;
- Performance analysis and continuous campaign optimization;
- Optimization of landing pages and sales funnels;
- Improvement of user journeys to maximize conversions;
- Performance tracking and budget management;
Results:Implementation of a high-performing Google Ads and Meta Ads strategy that has doubled the group's e-commerce sales. Joint optimizations of campaigns and conversion funnels have also significantly **reduced advertising costs**, while achieving an **average ROAS of 2.5**, ensuring profitable and sustainable growth. - Bright Bear DigitalMedia Buyer | SEA & SMA | Google Ads | Meta AdsCONSULTING AND AUDITSNovember 2025 - Today (7 months)Lille, FranceBright Bearis an agency specializing in digital acquisition and marketing performance. It supports its clients in developing their online visibility and results through advertising strategies adapted to their business objectives.I act as aMedia Buyerto manageGoogle Ads and Meta Ads campaignsfor several of the agency's clients (MBE, TEMO, Expert Fenêtre).
Context & Challenges:
Develop the visibility and performance of the agency's clients through Google Ads and Meta Ads campaigns, with the goals of generating qualified leads and developing e-commerce sales. Adapt advertising strategies to each business sector to maximize results and the profitability of investments.Missions Performed:
- Creation, structuring, and management of Google Ads campaigns (Search, Performance Max, retargeting);
- Implementation and management of Meta Ads campaigns: acquisition and retargeting;
- Adaptation of strategies according to objectives (lead generation or e-commerce);
- Continuous campaign optimization (targeting, ads, budgets);
- Performance improvement and reduction of acquisition cost;
- Data analysis and implementation of A/B tests;
- Performance tracking and detailed reporting;
- Strategic recommendations to improve results;
Results:
Implementation of high-performing Google Ads and Meta Ads strategies, enabling Bright Bear's clients to generate qualified leads and sales regularly. The campaigns have increased visibility, improved conversion rates, and maximized return on investment through continuous optimization of performance and advertising budgets. - StoriaStartMedia Buyer | SEA | Google Ads ConsultantCONSULTING AND AUDITSSeptember 2025 - March 2026 (6 months)Liège, BelgiumStoriaStartis a digital agency specializing in supporting companies with their web and marketing strategy. It helps its clients develop their online visibility and performance through concrete, results-oriented actions.I act as a **Media Buyer to manage Google Ads campaigns**, as well as optimize the user experience of websites.
Context & Challenges:
Improve the performance of the agency's clients' Google Ads campaigns, with the goals of generating qualified leads and developing e-commerce sales. Implement strategies adapted to each type of business, while working on user journeys to maximize conversion rates and the profitability of invested budgets.Missions Performed:
- Audit and restructuring of Google Ads accounts
- Creation and management of Search and Retargeting campaigns
- Structuring of audiences and targeting
- Optimization of ads and advertising messages
- Implementation of A/B tests to improve performance
- Analysis of user journeys and optimization of landing pages
- Performance tracking and continuous optimization recommendations
Results:
Implementation of a high-performing Google Ads strategy, enabling StoriaStart's clients to generate qualified leads regularly. The combined optimization of campaigns and website UX has significantly improved conversion rates and increased the profitability of advertising actions.
Reviews
Recommendations
VA
CL
+3
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Education
- Master Manager Digital StrategyISEFAC Alternance, the school of management in alternation2022Formation orientée pilotage de la performance digitale et acquisition client, avec une approche stratégique et opérationnelle. Développement de compétences avancées en Google Ads, Meta Ads, SEO, stratégie d’acquisition multi-canal, conception de sites web orientés conversion et pilotage de projets digitaux complexes. Le programme intègre également la gestion et le management d’équipes digitales, la coordination de prestataires (ads, web, tracking) et l’analyse de la performance via la donnée (KPI, ROI, reporting).
- BAC+3 360° Communication Project ManagerISEFAC Alternance, the school of management in alternation2020Formation orientée communication globale et pilotage de projets de communication, intégrant les dimensions stratégique, créative et opérationnelle. Développement de compétences en communication institutionnelle et commerciale, création de supports print et digitaux, identité visuelle, gestion des réseaux sociaux et relations presse. La formation aborde également la coordination des prestataires, la gestion de planning, le suivi budgétaire et la cohérence des messages sur l’ensemble des canaux de communication.
Certifications
- Design professional WordPress websites (RS5170)WPChef2024
- Google Analytics Individual Qualification (GAIQ) CertificationGoogle Digital Academy (Skillshop)2024