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Kevin GarciaKG

Kevin Garcia

Influence Marketing Consultant

€300/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kevin

Most influencer campaigns miss the mark: wrong profile selection, unclear briefs, miscalibrated budgets.

I know both sides of the table**. For 2 years, I was a project manager for a **YouTube/Twitch creator with 950K subscribers**: negotiating brand partnerships, coordinating teams, and on-the-ground activation. Today, I'm developing the **influencer division of an agencyspecializing in finance/tech and also working freelance with brands and advertisers on their influencer campaigns.

What I do specifically:

→ **Influencer Strategy**: defining objectives, budget recommendations, platform selection
→ **Sourcing & Activation**: identifying creators who truly match your brand
→ **Brand Prospecting**: identifying decision-makers via Sales Navigator, email enrichment, cold emailing, portfolio management

→ **Partnership Negotiation**: rates, deliverables, exclusivity
→ **Operational Management**: from brief to campaign reporting
Ad-hoc Supportfor agencies and advertisers

**Tools**: Claude, Notion, Slack, Google Drive (Sheets & Docs), Canva, Kolsquare


Send me a message, I reply within 24 hours.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • INDEPENDANT
    Influencer Consultant and Project Manager
    CONSULTING AND AUDITS
    January 2024 - Today (2 years and 7 months)
    Lyon, France
    Influencer strategy and campaign framework
    Creator sourcing and partnership management
    Conception of commercial offers and integrated editorial plans
    Management of commercial collaborations for brands or creators
    Operational monitoring, deliverable validation, performance analysis, and recommendations
    → Examples: Babbel x Le Routin / Fiverr x Le Routin & FlorianOnAir / Marine Nationale x Tristan Defeuillet Vang
    Sales Negotiation influencer relations Partnership Management Sales Strategy YouTube Marketing
  • Veiga Management
    Head of Influencer Marketing
    SOCIAL NETWORKS
    December 2025 - Today (8 months)
    Lyon, France
    Creation and development of the agency's influencer marketing division from scratch:

    - Structuring the influencer offering and implementing operational processes
    - Prospecting and activating brands for multi-platform campaigns (YouTube, Instagram, TikTok)
    - Developing influencer strategies tailored to clients' business objectives
    - Negotiating brand partnerships and managing advertiser relationships
    - Operational campaign management: creator briefing, production coordination, performance reporting
    Influencer Marketing Influencer Campaign Partnerships social media strategy YouTube Marketing
  • ZACK NANI PROD
    Project Manager
    SOCIAL NETWORKS
    January 2021 - January 2024 (3 years)
    Lyon, France
    Management of filming and logistical coordination in France and abroad
    Creative supervision of formats and editorial consistency
    Content commercialization: offer creation, prospecting, negotiation
    Development and management of sponsored formats: Zack en Roue Libre, Villes de France, Quizz Foot…
    Management of commercial collaborations with brands: framing, implementation, monitoring
    Client monitoring and performance reporting
    YouTube Marketing Project Management Team Management Sales Negotiation Partnership Management

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Education

  • BACHELOR WEB PROJECT MANAGER
    Digital Campus
    2020
    BACHELOR CHEF DE PROJET WEB

Skill set

Categories