About Kevin
German
Native or bilingual
English
Fluent
Polish
Conversational
Spanish
Basic
Experience
- KFL ConsultingFreelancer for Amazon Consulting | Amazon PPC & SEO OptimizationMarch 2022 - Today (4 years and 5 months)Würzburg, GermanyAmazon consulting for D2C brands in the DACH region. Focus:Performance scaling through Amazon PPC, SEO listings, andmarketplace strategy.
- Online Rebellion | Rebel GmbH | Performance Online MarketingAmazon | SEA ConsultantSeptember 2021 - Today (4 years and 11 months)Performance marketing for e-commerce shops in the DACH region. Focus:Marketplace advertising (Amazon) and Google Ads. Directreporting line to the CEO.Responsibilities:- Amazon Ads Management: Sponsored Products, Sponsored Brands,Sponsored Display. Account setups, scaling, and optimizationfor D2C brands- Google Ads: Search, Shopping, Performance Max fore-commerce shops. Campaign structures, bid strategies,conversion tracking- Cross-channel control: Budget allocation betweenAmazon and Google, ROAS/ACoS optimization- Strategic consulting: Marketplace expansion,assortment strategy, competitor analysis- Reporting: Weekly and monthly performance reports,forecasting, KPI trackingClient portfolio:D2C brands and e-commerce shops with 6- to 7-figureannual revenue. Industries: Consumer Goods, Health, Lifestyle.Results:- Scaling of ad budgets while simultaneously increasing ROAS- Building profitable Amazon
- BRICK TAKEOVER GMBHAmazon Marketplace ManagerSeptember 2019 - August 2021 (1 year and 11 months)Responsibilities:- Amazon Ads Management: Sponsored Products, Sponsored Brands,Sponsored Display. Account setups, scaling, and optimizationfor D2C brands- Google Ads: Search, Shopping, Performance Max fore-commerce shops. Campaign structures, bid strategies,conversion tracking
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Education
- Bachelor of ArtsUniversity of Applied Sciences Würzburg-Schweinfurt2021Bachelor of Arts - BA, Business Administration Marketing Information Systems
- Master of ArtsTechnische Hochschule Würzburg2023Master of Arts - Integriertes Innovationsmanagement