Kévin Faroux

With experience built since 2004 between agencies, companies and freelance assignments, I ensure the graphic creation of your communication projects without any limit of media (print, web, photo, video).

Based in Lille, France, I mainly work remotely as a freelancer, integrating into your teams or in collaboration with profiles from my network.

I like to explore new ways of doing things, to learn about new challenges, new problems. Do not hesitate to contact me so that we can build together a communication that lives up to your projects!

METHODOLOGICAL STEPS FOR CREATING IDENTITIES (for example)

Before the project:

- Discussion with my client about the brand (or project, or product…) whose identity is to be created;

- Quotation of the service (with the exhaustive list of elements and examples of application);

- Acculturation and impregnation of the spirit of the brand, in order to precisely identify the issues, the client's expectations;

- Positioning on this basis of the filter of feasibility, of the substance through the form;

Project implementation:

- Proposal of several identity and graphic universe tracks (in the form of a detailed and argued concept board);

- Recovery and development of the selected track according to the feedback from discussions with the client, to reach a final consensus;

- In parallel, the graphic charter is written and the graphic universe developed;

Following the project:

- Delivery of the graphic charter, source files, logos and graphic elements, templates of the various media;

- Definition of the media to be developed consecutively, planning and quotation;

For identity lifts, the process is more or less the same, except that the history and evolution of the brand must be taken into account. The work is all the more delicate as the brand generally has an emotional relationship with its customers.