Kévin Cotin

Putting the customer at the center of the business strategy for a quality experience fueled by value-added products and services

- Develop the business by creating more value around offers adapted to the market

- Increase the turnover by cross selling on our customers having the same buying center

- Limit the churn in an objective of loyalty and to improve the customer experience

- Measure each of our actions and contribute to marketing influence

- Transmit agility and adaptability of our work across various expertise (accountancy, tax, talent management) Management of a team of 5 people Objective: generate 34% of marketing influence Success: achieved 39.8% marketing influence (117 %)

Deploy Marketing & Business objectives by balancing planning, messages, pressures and objectives

- Reflection and omnichannel implementation (Power Email, emailing, mailing, call tracking, websites etc.) of marketing campaigns (migration, up/x-sell) in coordination with the various expertise of the French and international BUs

- Monitoring and steering the performance of KPIs established in Salesforce and alignment with sales forces (test & learn, AB test, decision)

- Implementation of new and innovative tools to increase marketing influence and monitor the ROI of actions carried out (Call Tracking, QR Code)

- Continuous management of trainees Develop innovative new tools and connect them to Salesforce to track influencer marketing Success: creation of the Power Email and implementation of Call Tracking (interview: https://www.youtube.com/watch?v=MbvLNeCdc1o&ab_channel=Dexem). Rapid impact, high open rate (+15% on average) and call back rate (Vmax 35%). Participation of €137k (1% of total pipeline)