Freelancer profile translated to English.
Back to original languageAbout Kévin
Acquisition consultant for over 6 years, I develop impactful and ROI-driven digital acquisition strategies. I have worked in agencies for major clients (Optical Center, Audi France, Porsche, Cuisines Aviva, etc.) and also client-side, which allows me today to fully understand my clients' expectations. (Business, marketing, and sales challenges).
My entrepreneurial spirit allows me to grasp business challenges and define the best profitability objective by being agile in the strategy to implement.
Passionate about my profession, I also teach digital marketing at IAE La Rochelle to train students in the advertising of tomorrow.
As an indication, I have been supporting companies for several years that started from scratch and today have between 5 and 10 employees. I thrive on finding the best acquisition solutions for the development of the companies I support.
Looking forward to discussing your projects,
French
Native or bilingual
Can work on-site
Marseille (up to 50km)
Experience
- Ekstend GroupSenior Acquisition ManagerAugust 2022 - Today (3 years and 10 months)Marseille, France
- IAE FRANCE - Ecoles Universitaires de ManagementDigital Marketing TeacherApril 2017 - Today (9 years and 2 months)Aix-en-Provence, FranceGuest lecturer at IAE Aix-en-Provence & La Rochelle since 2017. Courses taught: Web Visibility- Fundamentals of Natural Referencing (SEO)- Creation and optimization of Google Ads campaigns Online Advertising, Understanding different levers- Presentation of paid acquisition levers- Defining a Webmarketing Media Plan- Analyzing the right KPIs- Practical Case: Google Adwords & Facebook Ads
- GojobAcquisition Marketing ManagerNovember 2020 - September 2022 (1 year and 10 months)Aix-en-Provence, FranceManagement and optimization/rationalization of the acquisition strategy (Startup):- Definition and integration of new ROI-oriented indicators- Management and development of acquisition levers (SEA/SEO, Social Ads, Jobboards, etc.)- Success Goal: +100% revenue with a similar acquisition budget to the previous year Data analysis and optimization of the tagging plan:- Update of existing tracking and addition of custom tracking- Behavior analysis (Google Analytics, Database)- Integration of ROI tracking to manage campaign profitability
Reviews
Recommendations
FU
FU
+2
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Education
- Master of Science in Management, specializing in Services Marketing, Marketing, Management, CommunicationUniversity of La Rochelle2016Master Sciences du Management spécialité Marketing des Services, Marketing, Management, Communication
- Bachelor of Science in MarketingIAE FRANCE - Business and Management Schools2015Master 2 Marketing - Web Marketing, Marketing