Freelancer profile translated to English.
Back to original languageAbout Kevin
Marketing Freelancer for Paid Media & Growth Systems.
Senior-level Paid Media support for agencies and companies – as well as the development of entire growth systems for digital product vendors.
Experience in managing seven-figure annual budgets, own Digistore24 vendor, and years of experience in building funnels, course platforms, and newsletter setups.
Service Overview:
-Google Ads
Planning, management, and optimization of Google Ads campaigns with responsibility for advertising budgets in the millions, as well as analysis of relevant KPIs such as ROAS, CPA, and conversion rate.
-Meta Ads
Creation and optimization of Meta Ads campaigns (Facebook, Instagram) to increase revenue, reach, and lead generation for various industries.
-Conversion Tracking & Google Tag Manager
Setup and maintenance of conversion tracking solutions using Google Tag Manager and utilization of Google Analytics (GA4) for data-driven performance analysis.
-Performance Marketing Strategy
Development and implementation of holistic performance marketing strategies to increase revenue and profitability in the B2B and e-commerce sectors.
-Campaign Management & Optimization
Continuous management and further development of online marketing campaigns based on defined performance goals and benchmarks.
-E-commerce & Lead Generation
Support and optimization of e-commerce projects as well as development of strategies for lead generation on various platforms.
-Data Analysis & Reporting
Analysis and preparation of campaign data using Google Analytics, Looker Studio, and Google Search Console to derive recommendations for action.
-ROI Optimization & Scaling
Optimization of return on investment through targeted budget management and scaling of successful campaigns.
-Affiliate Marketing
Development and further development of an own affiliate marketing project, including the creation of digital products and sales funnels for monetizing digital content.
German
Native or bilingual
English
Basic
Remote only
Primarily works remotely
Experience
- PS Marketing GmbHHead of Paid MediaDIGITAL AND ITAugust 2023 - May 2026 (2 years and 9 months)Köln, GermanyAs an experienced Performance Marketing expert (Head of Paid Media), I supported companies not only in managing their advertising budgets but in transforming them into measurable growth. My focus was on Google Ads and Meta Ads for e-commerce and lead generation, for various industries.Additionally:- Technical guidance of employees and onboarding of new colleagues- Participation in the training of a dual student in online marketing
- Sinoma Europe GmbHSales ManagerE-COMMERCEApril 2021 - July 2023 (2 years and 3 months)Rommerskirchen, Germany- Responsibility for customer satisfaction offline and online- Sales of products on-site and by phone- Planning and execution of special promotions- Management and maintenance of the merchant account on various platforms such as Amazon, eBay, Kaufland, and Otto- Placement and optimization of online product advertisements (online shop and various platforms)- Maintenance of social media channels (Facebook and Instagram)- Creation and maintenance of Google Ads
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