Freelancer profile translated to English.
Back to original languageAbout Kevin
Website expert for complex offerings | WordPress, Performance Ads & GDPR
Hello, I'm Kevin! If you're looking for someone whoknows WordPress and WooCommerce not just from theory, you've come to the right place.
I successfully run my own e-commerce store as a sole proprietor.
Since I sell complex, 3D-printed hydroponic systems myself, I also know exactly how to present products online so that visitors immediately understand the benefits and become buyers.
This gives me firsthand knowledge of what really matters in day-to-day business. I know the daily challenges from performance optimization, GDPR-compliant tracking, and smooth checkout processes to solving plugin conflicts and implementing important security updates.
What I will implement for you:
I create WordPress websites and specialized shop systems and services optimized for conversion.
My focus is on companies with few, but high-quality products and for offerings that are not self-explanatory.
Whether it's a complex product or a **consultation-intensive service**, I'll ensure that interested parties understand the benefits and are convinced to contact you or make a purchase.
My range of services includes:
Landing Pages & Company Presences:Structured WordPress pages that clearly explain services and generate leads.
Specialized Shop Systems:Lean solutions for selling focus products or digital offerings.
Legally compliant tracking:Google & Facebook Pixel including consent management (cookie banner) so your data is clean and GDPR-compliant.
Performance Marketing:Targeted Google and Facebook ads that precisely reach the target audience looking for your solution.
Full-Service Content:Editing product photos, video editing for explainer videos.
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- Hydroponic Tower by Kevin BöttcherHydroponic Tower by Kevin BöttcherE-COMMERCEJanuary 2026 - Today (7 months)Olbernhau, Germany
Own e-commerce project: Setup & management of Hydroponic-tower.de (WordPress)
To not only offer theoretical knowledge but also demonstrate my practical e-commerce experience, I present my own web project here: Hydroponic-tower.de.I built this platform from scratch and manage it fully as the owner. For me, this website is more than just a shop – it's my daily testing ground and reference project for modern web design, smooth shop processes, and reliable system administration with WordPress. Potential customers can see firsthand that I understand the challenges of online retail in practice and can solve them technically. - ALARM Augustin GmbHDigital presence for security technology: Building trust & Lead generationRETAIL (SMALL BUSINESS)May 2024 - May 2024Olbernhau, GermanySecurity systems (burglar alarm, fire protection) are highly complex. The goal was to present the technical services for commercial customers in the Erzgebirge in an understandable way and to create a simple contact option without overwhelming the user with technical jargon.
- Platform:Realized with WordPress. Focus on clear structure and fast loading times.
- Content & Visuals:Preparation of the service areas (burglary, fire, access control). Use of image editing to present the technical components professionally and cleanly.
- Compliance & Legal:Clean integration of imprint and privacy policy. Legally compliant setup, as discretion and correctness are top priorities in the security sector.
- Conversion Focus:Strategic placement of contact options ('Learn More', Direct Call) to lower the barrier to professional consultation.
Result:A down-to-earth, professional website that speaks the target audience's language precisely. The company is perceived online as a competent contact for complex security systems. - Schloss Rauenstein GmbHEmotional web experience for a historic event locationRESTAURANTS AND FOOD SERVICEJanuary 2024 - February 2025 (1 year and 1 month)Challenge:A castle is more than a building – it's a backdrop for life events. The challenge was to digitally convey the historic atmosphere of Rauenstein Castle while creating clear structures for booking inquiries for weddings, seminars, and events.My Implementation:
- Platform:WordPress with a focus on visual aesthetics and user guidance.
- Content Refinement:Extensive image editing and integration of visual content to highlight the character of the premises (café, beer garden, knight's hall).
- Complex Offerings Simply Structured:Creation of specific subpages for weddings, conferences, and overnight stays to make planning easier for the user.
- Technology & GDPR:Legally compliant integration of Google Analytics and Facebook Pixel (Meta) via Borlabs Cookie to measure visitor traffic without violating data protection.
- Event Management:Integration of a clear event section (e.g., for whisky tastings or concerts) that directly invites interaction.
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