About Kévin
French
Native or bilingual
Experience
- Atout FranceEditorial Communication OfficerTRAVEL AND TOURISMDecember 2021 - March 2025 (3 years and 3 months)Paris, FranceMain tasks:- Production and updating of content for the France.fr website. https://www.france.fr/fr/- Editorial animation of the France.fr website according to the season, editorial highlights, and campaigns to promote.- Creation of landing pages (e.g., Paris 2024, 150 years of Impressionism, 80 years of D-Day...).- Content optimization using the Semji SEO tool.- Communication with the editorial teams of the Atout France network (providing content for translation via the Trello tool and a dedicated Teams group).- Iconographic research to illustrate content using internal assets, image banks, and partner media libraries.Editorial tasks related to the France.fr website redesign:- Monitoring the content updating process with external writers.- Proofreading and publishing new content produced by a service provider agency.- Site animation in hidden production before the site launch (selecting content to highlight on local versions of the site, manually pinning content on different site pages, integrating visuals, checking pages before launch (tags, consistency of automatic content display).- Monitoring the editorial aspect of the Travel Planner (AI-powered personalized itinerary generator).Other tasks related to the France.fr redesign:- Performing tests, creating bug tickets on the Jira platform, and pre-launch site acceptance testing.- Participating in redesign workshops with service providers.- Presenting the Strapi CMS to Atout France office editorial teams and external contributors.
- Media MarketAdvertising CopywriterMarch 2021 - April 2021 (1 month)-Writing advertising inserts to be published in the magazine supplements of ELLE and LE POINT (regional editions).
- HI EuropeTourism Writer (Print & Web)TRAVEL AND TOURISMJanuary 2015 - March 2020 (5 years and 2 months)FranceFrance correspondent for Hi-Europe magazine, the leading travel publication for Chinese tourists.-Producing and writing reports in English (media: print magazine and website) Topics: destinations, hospitality, lifestyle, sports, crafts, heritage, nature...-Professional use of social media: sharing content after publication on Instagram, Twitter, Facebook, and LinkedIn. Sharing content during trips.-Building and maintaining a network of industry professionals online (LinkedIn, email) and in person (tourism fairs, travel and press invitations, press workshops).
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Education
- Bachelor of Science in JournalismISCPA - Higher Institute of Media2014Bachelor en Journalisme, Journalisme
- échange universitaire , Journalisme, communicationMillikin University2014échange universitaire , Journalisme, communication
Certifications
- Producing Content with Artificial Intelligence ToolsCegos2024