Freelancer profile translated to English.

Description

Expert in B2B strategy, I focus on short-term revenue generation at a lower cost per lead: Scrapping of qualified prospects; Marketing and Linkedin automation; SEO & content marketing.

I then focus on an inbound strategy based on the target: A/B testing of lead sources (Facebook, Linkedin or Adwords) and cost optimization (A/B testing of keywords and campaign monitoring). In parallel, I have expertise in content creation and blog optimization.

In case of landing page modifications, I can intervene in the creation or modification of the showcase website, a landing page, or an e-commerce site (prestashop, shopify, woo commerce ...).

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Payfit
Growth accelerator
SOFTWARE PUBLISHING
February 2019 - December 2021 (2 years and 10 months)
Paris, France
Within the Growth team @Payfit, responsible for:
- Outbound Marketing: Identification of verticals to target in the French SMB market (400 Leads per week assigned to our SDR team)
- Growth strategy: Identification of new sources, signals, or data to scrape to feed our SDR/Sales pipeline.
- Marketing automation: Social media, Email automation (simulation of human contact initiation via multiple bots).
- CRM Management: Configuration of our Hubspot / Salesforce CRMs natively or via Zapier (Auto data enrichment, task management, analytics properties).
- Analytics: Creation of KPI monitoring reports (Outbound conversion, Target analysis).
Growth hacking CRM sourcing Email marketing scrapping
Nimley
Growth Hacker
DIGITAL AND IT
September 2018 - December 2018 (3 months)
Paris, France
Within the Nimley Growth Team:
- Growth hacking: Identify, build, and deliver targeted databases to Customer Success Managers responsible for client campaigns (sector, target, Account based marketing).
- Outbound marketing: Establish a strategy regarding our databases to guide the Data and Dev team on the tools to implement.
- Project Manager / AMOA: Write specifications for the improvement of our scraping tools, manage task prioritization with the Product Management team, and monitor production using agile methodology.
Growth hacking Scrapping Big Data Data science AMOA Agile method
HP FRANCE
B2B Junior Digital Marketing Manager (Print OPS & MM)
TECH
September 2017 - September 2018 (1 year)
Boulogne-Billancourt, France
Within the marketing team responsible for B2B printing offers:
- Inbound marketing: Account Base Marketing campaign management on LinkedIn, responsible for Paid + Organic communication on LinkedIn & Facebook, SEO & SEA Optimization and A/B testing.
- Outbound Marketing: Management of HP and partner Print events: 28 events & content creation for sales teams and partners (Brochures, Visuals, mailing ...).
- Leads generation: Monitoring opportunities for large accounts (MIO, MGO) and Landing page creation.
- Reporting: ROI measurement via Microsoft Dynamics on communication campaigns.
Lead generation Inbound marketing Google Analytics LinkedIn Facebook SEO