About Kevin
French
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English
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Experience
- JSA SUSPENSIONSGrowth ManagerAUTOMOBILEOctober 2022 - Today (3 years and 10 months)26000 Valence, FranceMission: Boost company growth (Acquisition, activation, retention, recommendation, revenue), digitize the company, streamline processes, implement a new high-performance sales structure for B2C, launch targeted OUTBOUND campaigns for B2B, create lasting partnerships with brand ambassadors. 1 / Management of Growth Marketing activity• Construction of the Growth Marketing strategy• Analysis and optimization of each stage of the AARRR conversion funnel• Implementation and monitoring of performance indicators. Implementation of project management tools (Click Up)2 / B2C Lead Generation via a Sales Machine (Hubspot Implementation) + strategy creation• Creation and management of paid acquisition campaigns (Facebook Ads...).• Launch and optimization of Cold e-mailing campaigns: from scraping to message optimization based on targets. (B2B) (B2C)• Analysis, optimization of the performance of each channel and exploration of new ones.3 / Implementation of a Marketing Automation strategy• Develop and optimize workflows for scoring and lead nurturing with the Sales team (Sendingblue...)• Create landing pages and forms to maximize lead conversion.• Ensure the sustainability of the data flow between our ERP SAP BUSINESS ONE x Hubspot tools. (via API)4 / Ensure market watch and identify new growth levers• Ensure competitive intelligence and monitor the suspension market trends.• Enrich our current creations and experiment with new formats.• Identify new growth actions to increase qualified traffic and conversions.5 / Implementation of a content marketing strategy (Media) - Inbound- Development of the YouTube channel and SEO (And positioning of important keywords)- Community building- Creation of video content + testimonials
- Boost CoachingCEO & Co-FounderSeptember 2019 - September 2022 (3 years)FranceMy mission at Boost Coaching (Qualiopi training center)B2C Mission- Pillar 1: Train life/professional coaches through intensive 6-month in-person training. (With a holistic approach)- Pillar 2: Train and supervise already certified coaches in the market.- Pillar 3: Support coaching professionals in launching and growing their business through digital marketing.B2B Mission- Support Franchises in developing their business through digital marketing (Burger King, Pitaya, Eat Sushi, La charme de Nicolas Isnard starred chef...)Event: Never Give Up tour at the Palais des Congrès in Paris (Theme: leadership, resilience)Co-creation and launch of a Never Give Up event on June 11, 2022, in front of over 1000 people (With Taig Khris, Guillaume Bats, Frédéric Lenoir, Philippe Croizon, Thomas d'Ansembourg...)
- Boost ConsultingCEO & Co-Founder of the Never Give UP TourJanuary 2022 - June 2022 (5 months)Bd Périphérique, Paris, FranceCo-founder, co-producer of the Never Give Up tour on June 11, 2022, in Paris at the Palais des Congrès (We brought together exceptional guests (Taig Khris, Guillaume Bats, Phillippe Croizon, Frédéric Lenoir, Thomas d'Ansembourg...). Much more than a simple personal development seminar, the Never Give Up experience is a true adventure of self-discovery, of discovery of others, of the universe... We are going through a very particular period in the history of the modern world. A period that will forever mark our minds, a true health and economic crisis, much more than that, a true systemic crisis. So, while this cycle is experienced by many as a brutal shock, it also signals the dawn of awakening, to pull us out of this hypnotic, frenetic rhythm that often punctuates our lives in reverse, marked by finitude. This is how, if we finally decide to look in the right place, we manage to perceive the light in the shadow, to understand how much all this is just a warning before it's too late. A subtle invitation to question our habits, our ways of thinking... A formidable invitation to minimalism devoid of any quest for ego, wealth, or power... A magnificent invitation to introspection to give meaning again, and to become who we truly are...
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Education
- Harpon Program - B2B Prospecting, MarketingGrowthMakers2022Programme Harpon - Prospection B2B, Marketing
- Growth Hacking - MarketingKevin Dufraisse - Growth Hacking Training2022DÉVELOPPEZ UN BUSINESS RENTABLE EN CONTOURNANT LES SYSTÈMES.