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Kétura Q.KQ

Kétura Q.

Media and communication strategy consultant

€600/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kétura

Hello and nice to meet you!

My skills in a nutshell:

🧢 A dual role
📺 4 years as a multiscreen expert
✍️ 4+ years developing multi-channel strategies, including 2 years of digital purchasing (e-retail and traditional)
❤️ Passion for brand strategy and management issues
✨ Over a dozen clients supported (Groupement Les Mousquetaires, Patek Philippe, LVMH, Barilla etc...)

Two types of support:

I act as an integrated or external consultant, assisting marketing and communication departments in defining their annual or occasional media strategy to meet commercial or brand challenges (product launch, digital innovation, repositioning, employer brand strategy, etc.). I position myself alongside the team to challenge external partners and find areas for improvement for your campaigns.

Freelance mission within a communication agency to support your clients' media needs.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Holamigas Agency
    Communication strategy and digital transition consultant
    PRESS AND MEDIA
    March 2024 - Today (2 years and 3 months)
    Paris, France
    Media strategy consultant, I support SMEs, associations, and media agencies on various missions. I handle everything from strategic thinking to activation, building effective and business-objective-aligned frameworks.

    I have managed client portfolios in France and internationally, including major accounts (+€300M in budgets), enabling me to design tailor-made strategies, regardless of the market or investment level.

    Comfortable in an agency environment, I integrate easily into teams and build lasting trust with my clients and partners.

    Clients:
    2024 - Heroiks: Coopérative U, Uniqlo, Labeyrie, Client Director - 3-month mission
    2024 - Association des Donneurs de Voix, 1-month mission
    2025 - Monoprix, Media Project Manager - 9-month mission
    2026 - Publicis Media, Multi-channel Client Director, Samsung
  • Initiative France
    Business Manager
    PRESS AND MEDIA
    August 2023 - January 2024 (5 months)
    Neuilly-sur-Seine, France
    Clients: Patek Philippe, Direct Assurance, Health and Happiness

    Understanding client challenges, objectives, and expectations.
    Developing, elaborating, writing, and presenting multi-channel strategic recommendations.
    Monitoring client satisfaction and service quality.
    Coordinating various expert teams.
    Implementing and monitoring campaigns and adjustments.
    media recommendation Project Management Media
  • Publicis Media France
    Senior Media Consultant
    PRESS AND MEDIA
    June 2021 - October 2022 (1 year and 5 months)
    Paris, France
    Client: Groupement Les Mousquetaires

    Supporting media teams in defining concrete communication plans to meet commercial objectives. I helped this group of brands develop and maintain the notoriety of its franchises through a series of targeted communication action plans.
    Strategic Recommendation Media Project Management

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Education

  • Master 2 Digital Communication
    ECS Paris
    2015
  • Master Brand Strategy
    Sup de Pub
    2014

Skill set (15)

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