Freelancer profile translated to English.
Back to original languageAbout Kerstin
Senior Copywriter & Content Strategist with heart and scientific understanding for the pet industry
My greatest passion is the connection between humans and animals. It is the emotional engine behind my over 30-year career in the pet industry. I also live this love privately alongside my animal team: Australian Shepherd "Keylam", rescue dog "Anda", and Domestic Shorthair/Siamese mix "Eddy".
For my clients, this means: I don't write interchangeable texts. I speak the language of your target audience because I am part of it myself.
My foundation combines practice and science. Thanks to my biology studies, I can quickly familiarize myself with complex biological, veterinary, or nutritional science topics. I transform dry facts into emotional, conversion-strong advertising and content formats that hit pet owners right in the heart.
Over 30 years of industry expertise & measurable success:
• Digital Growth: As Content & Community Manager for the global market leader JULIUS-K9, I increased Facebook follower numbers from approximately 60,000 to over 133,000 purely organically in 3.5 years.
• Deep Publishing Knowledge: I have successfully helped shape the magazine landscape for animals (including Pferde- und Haustier-Anzeiger, SitzPlatzFuss, Feine HILFEN). Since 2013, this knowledge has flowed into my own online magazine TIERSPIEGEL.
• Strong B2B Roots: Long-term work for the Association for the German Shepherd Dog (VDH) in advertising consulting (UNSER RASSEHUND) and trade fair stand management (Dogs & Fun, Hund & Pferd).
What I can do for you:
Whether it's SEO-optimized content, captivating social media copy, website texts, or news: I support you with a well-organized, structured, and systematic approach. My goal is to give brands in the pet sector a loud, clear, and successful voice.
Let's create texts together that move people. I look forward to your project inquiry!
German
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Kerstin Schröter Werbeagentur & OnlinemarketingSelf-Employed EntrepreneurE-COMMERCEJanuary 1995 - Today (31 years and 6 months)Hannover, GermanyStrategic conception, copywriting, and content marketing with a focus on digital media and the pet industry. Copywriting content conception and ongoing content creation for the online magazine TIERSPIEGEL. Social Media Copywriting Strategic development, content creation, community support for the German Facebook page of the international brand JULIUS-K9 Kft. Media planning & Content Consulting: Conceptual marketing, advertising management, and B2B texts for renowned trade magazines of Cadmos Verlag (including SitzPlatz Fuss, Feine HILFEN), VDH magazine UNSER RASSEHUND, etc.
- CADMOS VerlagAdvertising ManagerPUBLISHINGJanuary 2013 - Today (13 years and 6 months)Advertising Manager: Conceptual marketing, advertising management for renowned trade magazines of Cadmos Verlag (including SitzPlatz Fuss, Feine HILFEN, Pfotenhieb, GartenKALENDER).
- Julius K9 / K9-Sport Kft., UngarnSocial Media Copywriting & Content Creation as well as Community SupportJanuary 2019 - January 2022 (3 years)Social Media Copywriting (2019–2022): Strategic development, content creation, and community support for the German Facebook presence of the international brand JULIUS-K9 / K9-Sport Kft.
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Education
- Studies in Biology & Sports ScienceUniversity of Hannover2001Studium der Biologie & Sportwissenschaften
- General University Entrance Qualification (Abitur)Käthe-Kollwitz-Gymnasium1986Allgemeine Hochschulreife (Abitur)