Freelancer profile translated to English.
Back to original languageAbout Kerstin
Authentic communication makes visible who companies and people truly are. I help companies develop their culture into an authentic employer brand – and support executives, corporate influencers, and self-employed individuals in building their personal brand. My work always begins with looking inward: Because authentic communication only succeeds with inner clarity about values, strengths, and positioning. Only then does communication emerge that convinces.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SELBSTÄNDIGSelf-Employed Communications ConsultantJanuary 2013 - Today (13 years and 7 months)Gauting, BY, GermanyCommunications consulting for SMEs, start-ups, and entrepreneurs in the publishing, IT, technology, health, craft, food, sustainability, equestrian, and pet food industries.Since 2024, focus on Employer Branding, Personal Branding, Coaching, and Training.
- ENGEL & ZIMMERMANN GMBHUnit Lead / Freelance Senior ConsultantNovember 2023 - December 2024 (1 year and 1 month)Gauting, BY, GermanyLed the Market and Campaigns unit, subsequently continued to support selected clients as a freelancer: LinkedIn communication, C-level personal branding, communications consulting, employer branding.
- VEREINIGUNG DER BAYER. WIRTSCHAFT (VBW)Online Press OfficerOctober 2011 - October 2013 (2 years)Munich, GermanyOnline press officer for the employer associations vbw and bayme vbm. Responsible for Twitter communication and community management on Facebook.
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Education
- Boosting Employee Engagement with Internal Communicationdepak2025Employee Engagement steigern mit interner Kommunikation
- Corporate Influencer Programsdepak2025Corporate-Influencer-Programme
Certifications
- Master CoachInnermetrix Deutschland2025
- Employer Brand Managerdepak2024