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Kerstin DinauerKD

Kerstin Dinauer

Corporate Communications and Content Marketing

€680/day
Regensburg, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kerstin

I am an all-rounder with a focus on corporate communications, content marketing, and copywriting – with over 15 years of experience in corporations, medium-sized companies, and startups.

As a Senior Communications Manager, I take on responsibility for internal and external communication projects on a project or interim basis – from strategy to implementation. In corporations, I support international communication teams in all communication matters. At the same time, I act as a strategic and operational sparring partner for smaller companies and startups.

My professional background in marketing, my feel for target groups and tonality – and not least my structured and pragmatic working style – help me in this.

💡What I offer:
- Internal Communications: Development and implementation of formats, content management, copywriting, change communication, process design
- External Communications & Content Marketing: Press relations, storytelling, positioning, target group approach
- Marketing and Communications Strategy
- Social Media: Strategy, editorial planning, idea development, tonality & implementation
- Texts for Online & Print: Websites, blogs, emailings, brochures, flyers – understandable, approachable, targeted

🏄‍♀️ I travel a lot and have several places I call home, which is why I mostly work remotely – professionally, flexibly, and reliably. However, pre-arranged appointments or on-site onboarding phases are of course no problem and always planable and implementable.
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Dentsply Sirona
    Interim Senior Corporate Communications Manager APAC
    MEDICAL
    February 2024 - May 2025 (1 year and 3 months)
    - Planning and implementation of internal and external communications in the APAC region
    - Participation in internal communications such as newsletters, town halls
    - Participation in external communications such as preparation of customer formats, product launches
  • assetGIS
    Marketing & Communications
    REAL ESTATE
    March 2024 - September 2024 (6 months)
    - Press relations: Creating and sending press releases, maintaining press contacts,...
    - Customer communication: Newsletters to interested parties and customers, support communication, …
    - Support in customer acquisition: Creating and sending marketing messages, …
    - Website maintenance and content development (WordPress)
    - Expansion and maintenance of portals (press portals, industry portals) and business social media (LinkedIn, YouTube, …)
    - Expansion and maintenance of SEO and SEM (specifically: Google Ads)
    - Expansion and maintenance of various communication tools, e.g. PowerPoint presentations/templates, Word templates, information sheets, …
    - Operational organization in cooperation with graphic designers, website developers, marketing experts, …
  • Noventi Health SE
    Interim Communications Management
    HEALTH AND WELLNESS
    July 2023 - September 2023 (3 months)
    - Management of internal and external communication measures of the NOVENTI Group
    - Further development and implementation of the communication strategy
    - Ensuring consistent corporate messages, both internally and externally
    - Sharpening the corporate brand based on the corporate strategy
    - Increasing brand awareness
    - Internal and external activation of the brand experience
    - Increasing NOVENTI's visibility in the press, especially in leading media
    - Trade media placement and communication
    - Project management to ensure regular exchange between management and employees through (further) development and implementation of exchange formats
    - Agency management

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Education

  • Media Marketing Specialist
    Bavarian Academy for Advertising and Marketing
    2008
  • Bachelor of Business Administration in Media and Management
    Steinbeis University
    2012

Skill set

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