KNFreelancer profile translated to English.
Back to original languageAbout Kerly
Digital Product Owner with over 10 years of experience in banking, tech, and automotive. I support teams in the design and validation of digital products, from the discovery stage to delivery. I specialize in MVPs, backlog management, and agile leadership. I integrate business vision, user experience, and technological innovation to launch scalable products aligned with real objectives. Currently available for 100% remote projects.
Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational
Dutch
Conversational
Remote only
Primarily works remotely
Experience
- Grupo Kaufmann Chile (Mercedes-Benz)Product OwnerAUTOMOBILEJune 2023 - April 2025 (1 year and 10 months)Santiago de Chile, Chile
- Comprehensive development of B2B and B2C digital platforms, achieving a 27% increase in user conversion and a 28% increase in retention through usability and product-market fit optimization.
- Implementation of Vambe, an AI assistant for Creditia, reducing response times and improving customer onboarding.
- Redesign of web portals applying SEO practices and integrating advanced analytics (Hotjar, Google Analytics).
- Increased Auto Expert's NPS from 40% to 60% thanks to iterative UX testing and rapid deployment cycles.
- Definition and execution of the automotive service subscription strategy, improving lead management and B2B sales.
- ScotiabankBusiness Expert – Wholesale BankingBANKING AND INSURANCEFebruary 2023 - April 2023 (2 months)Santiago de Chile, Chile
- Leader of strategic and evolutionary product initiatives for ScotiaWeb Empresas, the digital banking platform for the SME and Wholesale Banking segments, with a strong focus on Trade Finance, foreign exchange, and investments.
- Definition and prioritization of the product backlog in alignment with stakeholder vision, business objectives, and the digital roadmap.
- Banco de ChileSr. Product Owner – Digital TransformationBANKING AND INSURANCENovember 2018 - January 2023 (4 years and 2 months)Santiago de Chile, Chile
- Management of digital products such as credit cards, personal loans, mortgage loans, checking accounts, savings accounts, foreign exchange (buying/selling), investments in stocks and mutual funds, account certificates/documents, and service payments.
- Implementation of advanced security measures, such as dynamic passwords as a second authentication factor for critical transactions.
- Leader of high-impact initiatives in cybersecurity, operations, and risk management in B2C and B2B digital channels, including web platforms and mobile banking applications.
- Definition and management of product backlogs aligned with stakeholder vision and strategic roadmaps, ensuring continuous value delivery through well-written user stories and clear acceptance criteria in Jira and Confluence.
- Facilitation of key agile ceremonies (Sprint Planning, Reviews, and Retrospectives), fostering continuous improvement and collaboration among multifunctional teams.
- Collaboration with UX/UI teams in the design of end-to-end user experiences, mapping journeys and creating wireframes and prototypes with Figma, Miro, and MURAL, ensuring alignment with business needs and compliance requirements.
- Implementation of secure authentication solutions, including digital soft-token mechanisms, to protect high-risk transactions in personal and corporate banking environments.
- Leader of critical system migrations and the optimization of digital processes, integrating cybersecurity controls, fraud prevention, and operational risk management into the main platforms.
- Development and execution of go-to-market strategies, product communication plans, and deployment roadmaps, ensuring alignment with stakeholders and successful product adoption.
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Education
- for Product Discovery and Product Design: Tools and TechniquesPlatzi2025para Product Discovery y Product Design: Herramientas y Técnicas
- Product Management: Innovation in Digital ProductsCrehana Brasil2024Product Management: Innovación en Productos Digitales