Kerim Karatas

With a dual expertise in Salesforce Marketing Cloud and Salesforce Data Cloud, I support companies in the Luxury and Banking sectors in building cutting-edge marketing ecosystems. My role: make your data speak to create unique moments of truth, while ensuring a robust and scalable technical infrastructure.

Why collaborate with me?

Data Cloud (CDP) Expertise: I don't just segment; I build the "Single Source of Truth." I unify your heterogeneous data flows to enable real-time personalization that exceeds the expectations of your most demanding clients.

Luxury & Banking Culture: I master the critical challenges of these sectors: absolute data confidentiality (GDPR/HDS), front-end aesthetic requirements, and high-fashion customer journeys.

Leadership & Delivery: Former Tech Lead for teams of 5+ developers, I guarantee not only code quality (AMPscript, SQL, SSJS) but also adherence to deadlines and the technical skill development of your employees.

Hard Skills & Playground

Salesforce Marketing Cloud: Journey Builder, Automation Studio, Email Studio, Cloud Pages.

Salesforce Data Cloud: Ingestion, Unification (Identity Resolution), Calculated Insights, and Activation.

Specific Development: Advanced mastery of AMPscript, SQL (complex query optimization), SSJS, and API integrations.

Management: Agile Methodology, Code Review, Mentoring, and Solution Architecture.

My added value: "Dream Delivery"

Working with me means ensuring a solid bridge between your marketing teams and your IT system. I don't just deliver campaigns; I build growth engines. Whether orchestrating a re-engagement journey for a high jewelry house or securing the conversion tunnel for a private bank, I focus on technical excellence in the service of ROI.