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Kerelyn RodriguezKR

Kerelyn Rodriguez

Marketing Manager | Digital & E-commerce Strategist

€100/day
Bogotá, CO
8-15 years

Average response time: A few days

Freelancer profile translated to English.
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About Kerelyn

Hi! I'm Kerelyn Rodríguez, a Marketing Manager with over 10 years of experience leading strategies that generate sales growth, brand positioning, and digital transformation.

My experience includes:
✔ E-commerce & Growth Marketing: Implemented digital platforms with +30% in sales
✔ Data-Driven Decisions: Use tools like Google Analytics, SEMRush, and Meta Ads to optimize ROAS, CPC, CPL, and CAC.
✔ Team Leadership: Ability to build and guide high-performance teams in B2B and B2C environments.
✔ Branding & Communication: Experience in ATL/BTL campaigns for companies like adidas and Coca-Cola.

I don't just create marketing strategies; I execute them and measure their real impact on the business.

#DigitalMarketing #Ecommerce #GrowthMarketing #Leadership


🚀 Achievements that motivate me
Transforming numbers into success stories.
Leading launches that have revolutionized industries.
Inspiring my team to grow while making our clients shine.
🌟 If you're looking for someone who combines strategy, creativity, and passion to take your brand to the next level, I'm here to add ideas and results.

📩 Shall we chat? Leave me a message or call my WhatsApp which you can find in the link in my BIO, and let's build something extraordinary together.
  • Spanish

    Native or bilingual

  • English

    Basic

Can work on-site
Bogotá (up to 50km)

Experience

  • TECINF
    • ·MARKETING MANAGER
    January 2021 - January 2022 (1 year)
    Bogotá, DC, Colombia
    • - Led the marketing department, generating a 25% sales growth in the year.
    • - Implemented quarterly OKR strategy
    • - Negotiated MDFs with HP, Lenovo, and Intel for over $15,000 USD.
    • - Directed the launch of an e-commerce platform connected to wholesalers.
    E-commerce growth-strategy branding
  • INFORMÁTICA
    • ·E-COMMERCE DIRECTOR
    January 2022 - January 2023 (1 year)
    Bogotá, DC, Colombia
    • - Implemented a digital channel from scratch, achieving +30% in sales with strategic alliances.
    • - Developed budget planning and supervised monthly execution.
  • GLOBAL PROTECTION
    • ·SALES EXECUTIVE LATAM
    January 2023 - January 2024 (1 year)
    • - Led UX improvements on the website and SEO strategy implementation.
    • - In 6 months, achieved a 30% increase in sales through the digital channel across Latin America.
    • - In 8 months, managed to position 17 keywords in the top 3 to 5, and 4 keywords in the top 1 to 3, for Colombia and similar numbers for Mexico and Argentina.

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Education

  • Social Communication Professional
    UNIVERSIDAD CATÓLICA SANTA ROSA
    2013
    Profesional en Comunicación Social
  • Specialization in Marketing and Online Business Models
    SENA
    2022
    Especialización

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