Kenzi S.

As part of the launch of its AI tool Myrtille, developed by the franchise consulting firm Framboise, I assisted the team in creating a presentation video to clarify the solution's positioning and functionality.

Myrti is a digital platform that guides future entrepreneurs towards the most suitable franchises for their profile through an intelligent recommendation system.

🎯 Objective:

Simply explain an innovative AI-based tool, structure the product message, and highlight its value proposition in under a minute.

Deliverables:

• Product analysis and key message clarification

• Storytelling structure around the user journey

• Design and animation of a motion design video

• Simplification of features and user benefits

• Delivery of a format optimized for digital communication

💡 Strategic Challenge:

Support the launch of an AI-based digital tool that structures user data collection and guides the firm's development strategy towards the most promising franchise sectors.

As part of the development of its digital solution for businesses, ENSEMBL entrusted me with the creation of educational video content to support the deployment and adoption of its platform.

🎯 Objective:

Facilitate understanding of the tool, accelerate user adoption, and structure user training.

Deliverables:

• Design and production of motion design tutorial videos to explain key platform features

• Educational structuring of content to optimize user onboarding

• Creation of graphic animations to simplify the solution's operation

• Production and motion design branding of a CEO interview to highlight the company's vision and positioning

💡 Result:

Clear and engaging materials that improve user experience and professionalize product communication.