Freelancer profile translated to English.
Back to original languageAbout Kenza
Freelance for several years, I support demanding organizations — retail, luxury, banking, energy — in the transformation and structuring of their digital products.
With over 10 years of experience in managing complex, high-traffic digital projects, I act as a Senior Digital Project Manager or Product Owner on missions where rigor, product vision, and stakeholder alignment make the difference.
What I bring concretely:
🔹 BA/PM Management — requirements gathering, functional specification writing, IT & business unit coordination
🔹 Product Ownership — backlog management, value-based prioritization, product roadmap definition, Agile/Scrum rituals
🔹 Delivery & Coordination — progress tracking, risk management, OKR/KPI reporting, technical team liaison
🔹 Information Systems — experience with IS transformation projects, acceptance and test management (including SAP S/4HANA environments)
🔹 E-commerce & Digital Platforms — web & mobile project management, UX/UI redesign, customer journey, integrations
My intervention mode:
I operate both remotely and in person, on a time & materials or fixed-price basis, with the ability to quickly onboard client environments, including in complex multi-stakeholder contexts.
I adapt to various corporate cultures — large corporations, mid-sized companies, international environments — with clear, results-oriented communication.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- K.S Consulting LACOSTESenior Project Lead – Retail B2C ProjectsSeptember 2024 - Today (1 year and 9 months)Paris, FranceSimultaneously led two retail B2C projects aimed at enhancing user experience for Lacoste customers and elevating the brand image. Coordinated project roadmaps and core milestones between editors, developers, business teams, and Area Managers. Worked on structural measures to boost sales efficiency, including setting targets with controlling teams and implementing a KPIs dashboard for team performance monitoring. Achieved a significant sales increase through the implementation of a digital order management tool for boutiques. Conducted in-depth business analysis, organized workshops with global teams, and rolled out projects across multiple global markets. Led steering committees to ensure alignment and stakeholder engagement.
- CHANELProgram Lead – E-commerce & International Login ExperienceOctober 2022 - July 2024 (1 year and 9 months)Paris, FranceDesigned a global authentication strategy for Chanel.com, aimed at improving the international customer experience across all digital touchpoints. Coordinated project roadmaps across global programs, ensuring alignment with strategic goals. Conducted in-depth business analysis, workshops with global teams, and user journeys design. Implemented secure, premium authentication processes while enhancing the online shopping experience. Led project steering committees and delivered strategic presentations to top management.
- CHANELGlobal Digital Project ManagerLUXURY GOODSSeptember 2022 - Today (3 years and 9 months)Paris, France
- Deployment of a project for the globalization of authentication and improvement of the e-commerce customer experience for Chanel clients, across the entire application scope.
- Management of the project roadmap in synchronization with other global program project roadmaps
- Business scoping in agreement with Chanel's global business teams: Project study, Benchmark, organization of decision-making business workshops
- Formalization of the project deployment strategy and presentations to Chanel's various CIOs
- Creation of user journeys, in agreement with all the house's applications
- Project presentation to the various divisions of the house, establishment of project committees & steering committees for Top Management.
- Project monitoring, milestones, and coordination with the various stakeholders (Business teams, divisions, IT teams)
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Education
- Master 2 International Business and New Technologies ProjectsUniversité Paris Dauphine2015International project management Business Analytics and Data Mining Digital strategy Marketing digital Management Information Systems and digital strategies Change management Brand marketing et stratégie omnicanale Go to Market Strategies and innovation
- Master 1 Information Systems ManagementUniversité Paris Dauphine2014Gestion de projet, Audit des systèmes d’information, Processus et ERP, Business intelligence et informatique décisionnelle, Langages de programmations et interface, Bases de données, Applications web