Freelancer profile translated to English.

Description

Salesforce Marketing Cloud (SFMC) Expert: Boost Your CRM

Need to turn your data into growth? I help Marketing and Tech departments optimize Salesforce Marketing Cloud to maximize engagement and LTV. My role: remove your technical roadblocks so your CRM strategy knows no bounds.

🛠 What I bring to you:

Technical Mastery: I develop your tailor-made solutions using AMPscript and SSJS for in-depth 1-to-1 personalization.

Actionable Data:Advanced SQL expertise to structure your Data Extensions and automate your segmentation in Automation Studio.

ROI Vision:From Journey Builder path design to KPI monitoring (conversion, churn), every action impacts your pipeline.

💎 My added value:

I bring engineering rigor inherited from missions with leaders like Bain & Company and Univar Solutions.

Security & Governance:Business Unit configuration, fine-grained access management, and GDPR compliance.

Reliability:I guarantee optimal deliverability and secure data flows (API/SFTP).

📋 Typical Projects and Deliverables:

Audit & Diagnosis:Health check of your instance and optimization plan.

Data Architecture:Relational modeling and integration via Marketing Cloud Connect or API.

Automation Framework:Multi-channel Welcome, Nurturing, or Re-activation programs.

Documentation:Writing of TSD (Technical Specification Documents) for the longevity of your systems.

🚀 Ready to take it to the next level?

Migration, securing flows, or large-scale automation: let's talk about it! Available for a chat (video call or coffee) to transform your SFMC instance into a growth engine.

👉 Click on "Send a message" to discuss your project.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Toulouse (up to 10km), Lyon (up to 10km), Lille (up to 10km), Nantes (up to 10km)

Univar Solutions
Senior Consultant Salesforce Marketing Cloud (SFMC) & CRM Expert
CHEMICAL
January 2021 - July 2024 (3 years and 6 months)
Paris, France
Focus Mission: Univar Solutions (Global & Multi-BU Environment)
Technical lead on the implementation and optimization of SFMC for 15+ Business Units.

🛠 Data Architecture & SQL:

Modeling and structuring Data Extensions in Contact Builder (complex relational models).

Creating and optimizing advanced SQL queries via Automation Studio for fine-grained segmentation and large-scale data processing.

🚀 Automation & Personalization (Programmatic):

Developing reusable AMPscript frameworks for dynamic 1-to-1 personalization of communications (Emails & CloudPages).

Using SSJS (Server-Side JavaScript) for advanced management of APIs and transactional logic.

Designing and orchestrating automated customer journeys via Journey Builder (Triggered Sends, API events).

🔗 Integration & Governance:

Configuring Marketing Cloud Connect (MCC) for seamless synchronization with Salesforce CRM (Synchronized Data Extensions).

Implementing rigorous QA protocols and technical documentation (TSD) to ensure platform stability and campaign scalability.

Why entrust your project to me?
ROI-oriented approach: My dual "Tech & Marketing" background allows me to translate your business needs into high-performing technical solutions.

Mastery of "Custom": I don't just use native functions; I develop tailor-made solutions (API, Custom Activity, Scripting) to overcome the tool's limitations.

Complex environments: Proven experience in multi-market instances with high compliance requirements (GDPR).

My preferred tools:

Salesforce: Marketing Cloud (Email Studio, Journey Builder, Automation Studio, CloudPages), Salesforce CRM.

Languages: SQL, AMPscript, SSJS, HTML/CSS, JavaScript.

Connectivity: REST/SOAP APIs, Webhooks, Postman.
Salesforce Marketing Cloud CRM SSJS AMPScript Marketing Automation
Dial Once
MarTech & API Developer | Dial Once AI
TECH
September 2019 - April 2020 (7 months)
Paris, France
Engineering of synchronization and automation of data flows between the AI product and the Marketing stack.

🔌 Integrations & APIs (REST/Webhooks):

Architecture and deployment of real-time synchronization between the CRM (HubSpot/Pardot) and the product via REST APIs and Webhooks.

Development of JSON data mapping scripts to track user events and trigger automations based on product behavior.

Monitoring and debugging of API payloads to ensure data stability and integrity in the conversion funnel.

🤖 Automation & Workflow Design:

Creation of complex workflows with custom code to automate the lead lifecycle (MQL/SAL) based on product usage data.

Implementation of intelligent "Nurture" programs based on dynamic segmentation and conversion rate optimization (CRO).

🔒 Data Governance & Security:

Securing data flows between different systems (API authentication, token management, encryption).

Regular audit and cleaning of databases to ensure Data Hygiene and GDPR compliance.

Management of user access and permissions on MarTech tools to minimize security risks.

📈 Innovation & AI:

Using AI tools for content optimization and predictive analysis of purchasing behavior, increasing open rates by 15%.

Why this is strategic on Malt:
The word "AI": It's extremely impactful right now. It shows you're at the forefront of innovation.

The word "API": SFMC clients often need someone who knows how to connect Marketing Cloud to their own application or website.

Security: By mentioning API authentication and token management, you reassure the client of your ability to handle sensitive data without creating security vulnerabilities.
CRM Marketing Automation Web Marketing Strategy API Management Personalization
Bain & Company FR
Strategic CRM Consultant
CONSULTING AND AUDITS
January 2018 - January 2019 (1 year)
Bruxelles, Belgium
Strategic CRM Consultant | Bain & Company (EMEA)
Supporting Fortune 500 clients in defining and deploying their MarTech ecosystems.

🎯 Strategic Vision & Architecture:

Translating business objectives into technical data schemas and scalable execution roadmaps.

Auditing and diagnosing existing systems to identify conversion funnel optimization opportunities (MQL/SAL).

Designing omnichannel customer journey blueprints (Email, Push, SMS, Web) for large-scale European deployments.

⚙️ Governance, Security & Access:

Defining Business Unit governance and structuring roles and permissions to ensure data security across markets.

Implementing security standards for outbound and inbound data flows (encryption, API keys, certificate management).

Writing detailed Technical Specifications (TSD) to ensure a smooth transition from strategy to development.

📊 Performance Monitoring:

Modeling dashboards for CRM ROI and performance tracking.

Expertise in Deliverability and GDPR Compliance: securing user preferences and auditing sending protocols.
CRM Consulting Email Marketing Web Marketing Strategy E-commerce