About Kenza
French
Native or bilingual
Arabic
Native or bilingual
English
Conversational
Experience
- SCAL'INDigital Communication and Marketing ManagerJanuary 2022 - January 2024 (2 years)Montpellier, FranceCreation and publication of content (SEO articles, artisan achievements) | Management and monitoring of advertising campaigns | Supervision of websites and social networks (WordPress, SEO, Meta Business Manager, Instagram, Facebook, Pinterest) | Video editing and visual storytelling | Production of email campaigns | Design of artisanal supports (artisan sheets, design, color codes)• Result: 25% increase in website visibility over 2 years.
- Marwa | DevernoisMarketing and Visual CollaboratorJune 2019 - August 2019 (2 months)Rabat, MoroccoWriting of print and digital content | Conducting competitive analyses and industry monitoring | Identification and segmentation of customer targets | Development and implementation of communication plans | Support for marketing and sales actions | Coordination of exchanges with clients and partners | Monitoring the performance of actions taken | Support for operational management
- VIEILLES ÂMESMarketing and Design CollaboratorJanuary 2019 - March 2019 (2 months)Saint-Laurent-du-Var, FranceDevelopment of an editorial line | Moodboard design | Customization of ready-to-wear clothing | Styling and Morphology | Business card creation
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Education
- Master's degree in Digital Communication and MarketingSOPHIA ANTIPOLIS ISCOD2024
- Bachelor's degree in Marketing and Management of Luxury, Fashion, and DesignISEFAC2020