Freelancer profile translated to English.
Back to original languageAbout Kenza
With over 15 years of experience in marketing and communication, including 6 years leading the startup Kitchen Trotter (+€2.5M revenue, +10K subscribers/month), I have chosen to leverage my expertise in marketing, communication, business development, and entrepreneurship to support various types of companies (startups, SMEs, or large corporations).
Whether you operate in B2C or B2B, I will assist you in defining, implementing, and developing your marketing and communication strategy.
A very hands-on profile, I can collaborate with you on both operational and strategic missions.
Skills:
♦ Brand Image and Strategy
♦ Marketing and Communication Plan
♦ Business Development
♦ Partnerships
♦ Business Plan
♦ Customer Acquisition Campaigns and Strategy: Organic (social media, PR, emailing, inbound marketing...), SEA (Google Ads), SMO (Facebook Ads, Instagram, Pinterest...), Affiliate Marketing, Influencer Marketing, Partnerships...
♦ Customer Retention
♦ Reporting and KPI Monitoring
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Le Groupe La Poste-Marketing et communicationFreelance Digital MarketingPUBLIC SECTORSeptember 2022 - Today (3 years and 9 months)Issy-les-Moulineaux, FranceAssignment with the marketing team of the Digiposte service> Positioning Strategy> Brand Platform> Offer Definition> Website Redesign> Acquisition Strategy (Digital Marketing Campaigns, SEO, ...)> Performance Monitoring and Reporting
- Dietis by AlantayaBrand & Acquisition ManagerHEALTH AND WELLNESSNovember 2020 - July 2022 (1 year and 8 months)Paris, France> Development of Dietis (B2C) and Dietis Pro (B2B) brands> Creation of the brand platform> Acquisition strategy and implementation of digital campaigns (Google Ads, Facebook Ads, SEO, affiliate marketing, partnerships...)> Lead generation and implementation of marketing automation campaigns> Content and social media strategy (webinars, ebooks, social media...)> Performance monitoring and reporting+1000% of new qualified leads generated.+100% of unique visitors on the site
- WeCook WeCareCommunication, Acquisition and PartnershipsHEALTH AND WELLNESSJanuary 2020 - November 2020 (10 months)Paris, France> Brand repositioning and launch of new offers> Definition of digital marketing strategy and implementation of SEA, SMO, Native Ads, Affiliate acquisition campaigns..> Launch and monitoring of an influencer campaign> Implementation of partnerships> Performance monitoring and reporting+350% new users/month after 3 months
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor in Business AdministrationAl Akhawayn University2006Bachelor of Business Administration, spécialisation en Marketing & Management
- ESSEC MBAESSEC Business School2011Conseil en stratégie, Marketing, Communication & Entrepreneuriat