Freelancer profile translated to English.
Back to original languageAbout Kenza
Your CRM is one of your best growth levers. I build and deploy the strategy that activates it.
6 years of B2C CRM Marketing, including 3.5 years directly with the founder of Stych, managing CRM strategy.
I now integrate AI into my work processes and can help your teams do the same.
Key KPIs over 3 years of CRM deployment at Stych:
220activated email automation scenarios
x2.6clickers on emailings (x8.5 in emails sent volume)
x4re-engaged users via mobile push and in-app
+15%overall growth, entry into the French Tech 120
How I can help you:
🔍 **CRM & Data Audit**: mapping of the existing situation (data connections, segmentation, funnels), identification of quick wins, prioritized recommendations.
🗺️ **CRM Strategy**: clear and actionable roadmap, segmentation, personalization, channel selection, messaging, A/B testing, KPI selection for monitoring.
⚙️ **Operational Implementation**: integration of tools into your stack, data structuring, deployment of campaigns and automation scenarios, performance monitoring.
🔥 **CRM & AI**: AI is advancing rapidly. I use Claude in my daily work as a CRM marketer and help your teams gradually adopt it for game-changing use cases.
Tools & Ecosystem
CRM / Marketing Automation: Splio, Batch, Adobe Campaign, Brevo, Mailchimp, Webmecanik
Design & Content: Figma, Canva, FigJam
Analytics: Contentsquare, Google Analytics
Organization: Notion, Asana
AI: Claude
Excited to work on your CRM projects! Let's identify your needs, I'll propose an approach, and we'll see if it's a good fit.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- StychHead of CRM MarketingEDUCATION AND E-LEARNINGApril 2022 - January 2026 (3 years and 9 months)Paris, FranceIn 3.5 years, I built and managed Stych's CRM strategy, with a hybrid role combining strategy, data, automation, and cross-functional projects. CRM marketing significantly contributed to the +15% growth over the last three years and Stych's inclusion in the French Tech 120 in 2025.My key contributions:**> Automation & Funnels**: Design and optimization of an omnichannel CRM journey (email, SMS, mobile push, in-app pop-ups, web push, WhatsApp) for various use cases (driving, agencies, local areas, pricing zones, reactivation, newsletters), including A/B testing, feedback collection, and nurturing.**> Ad Hoc Campaigns**: Implementation of a monthly CRM action plan tied to current promotional offers, performance monitoring, and optimization.**> Strategic Projects**: Deployment of tools (Batch & Splio implementation, web push migration, continuous tool improvement), support in dashboard creation with the data team, and development of innovative CRM projects (Experimentation with an AI-driven WhatsApp BOT, video production inspired by YouTube concepts, recruitment of ambassadors among our students...).**> Cross-functional Missions**: Collaboration with marketing, product, tech, customer service, and sales teams to harmonize processes (transactional emails, opt-in management, database cleaning, sales email templates).**> Strategic Vision**: Direct coordination with the founder to set CRM priorities and maximize the business impact of marketing actions.> **Management**: Managed a CRM Project Manager apprentice - Upskilled a Communications Manager on CRM marketing topics.
- WeLinkCRM ManagerTELECOMMUNICATIONSJanuary 2021 - April 2022 (1 year and 3 months)Paris, FranceManaged the implementation project of Webmecanik AutomationDefined and implemented the marketing automation strategy for acquisition of members and users, onboarding, and retention for 7 countries and 5 verticals• Operational activation and management across various channels (automatic emails & SMS, display pop-ins, one-shot email & SMS)• Email templates and coordination of translations.• Creation of performance reports and KPI analysis. Implementation of a lead scoring strategy
- Groupe SeLoger|Digital Market Manager AssistantTELECOMMUNICATIONSSeptember 2018 - September 2020 (2 years)Paris, FranceDefinition and operational management of the multichannel engagement plan• Implementation of a monthly B2C and B2B marketing action plan (acquisition, upselling, loyalty, newsletters) across email, SMS, and blog channels.• Writing briefs and content, operational management of campaigns via Mapp Engage and My Elephant• Monitoring and analysis of KPIs and campaign ROI. Project management: lead generation and customer satisfaction objectives.• Project manager for the organization of a Social Media contest.• Creation and analysis of a customer satisfaction survey
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Education
- MASTER 2 SPECIALIZATION DIGITAL MARKETINGNeoma Business School2020MASTER 2 SPÉCIALISATION MARKETING DIGITAL
- PREPARATORY CLASS FOR BUSINESS AND SCIENCE HIGHER EDUCATIONLycée Faidherbe2017CPGE ECONOMIQUE COMMERCIALE ET SCIENTIFIQUE