Freelancer profile translated to English.
Back to original languageAbout Kenza
When acquisition is running, CRM becomes your most profitable growth lever. I build and deploy the strategy that activates it.
6 years of B2C CRM Marketing, including 3.5 years directly with the founder of Stych, managing the CRM strategy.
I am now integrating AI into my work processes and can help your teams do the same.
Key KPIs over 3 years of CRM deployment at Stych:
220activated email automation scenarios
x2.6clickers on emails (x8.5 in emails sent volume)
x4re-engaged users via mobile push and in-app (x2 in new app installs volume)
+15%overall growth, entry into the French Tech 120
How I can help you:
🔍 **CRM & Data Audit**: mapping of the existing situation (data connections, segmentation, funnels), identification of quick wins, prioritized recommendations.
🗺️ **CRM Strategy**: clear and actionable roadmap, segmentation, personalization, channel selection, messaging, A/B testing, KPI tracking selection.
⚙️ **Operational Implementation**: integration of tools into your stack, data structuring, deployment of campaigns and automation scenarios, performance monitoring.
🔥 **CRM & AI**: AI is advancing rapidly. I use Claude in my daily work as a CRM marketer and help your teams adopt it progressively, with use cases that truly change the game.
Tools & Ecosystem
CRM / Marketing Automation: Splio, Batch, Adobe Campaign, Brevo, Mailchimp, Webmecanik
Design & Content: Figma, Canva, FigJam
Analytics: Contentsquare, Google Analytics
Organization: Notion, Asana
AI: Claude
Enthusiastic about working on your CRM projects! Let's identify your needs, I'll propose an approach, and we'll see if it's a match.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- StychCRM Marketing ManagerEDUCATION AND E-LEARNINGApril 2022 - January 2026 (3 years and 9 months)Paris, FranceIn 3.5 years, I built and managed Stych's CRM strategy, with a hybrid role combining strategy, data, automation, and cross-functional projects. CRM marketing significantly contributed to the +15% growth over the last 3 years and Stych's inclusion in the French Tech 120 in 2025.My key contributions:**> Automation & Funnels**: Design and optimization of an omnichannel CRM journey (email, SMS, mobile push, in-app pop-up, web push, WhatsApp) for various use cases (codes, driving, local agencies, pricing zones, reactivation, newsletters), including A/B testing, review collection, and nurturing.**> Ad Hoc Campaigns**: Implementation of a monthly CRM action plan linked to current promotional offers, performance monitoring, optimization.**> Strategic Projects**: Tool deployment (Batch & Splio implementation, web push migration, continuous tool improvement), support in dashboard creation with the data team, and development of innovative CRM projects (AI-driven solution experimentation with a WhatsApp BOT, video shooting inspired by YouTube concepts, ambassador recruitment among our students...).**> Cross-functional Missions**: Collaboration with marketing, product, tech, customer service, and sales teams to harmonize processes (transactional emails, opt-in management, database cleaning, sales email templates).**> Strategic Vision**: Direct coordination with the founder to set CRM priorities and maximize the business impact of marketing actions.> **Management**: Managed a CRM project manager apprentice - Skill development of a communications manager on CRM marketing topics.
- WeLinkCRM ManagerTELECOMMUNICATIONSJanuary 2021 - April 2022 (1 year and 3 months)Paris, FranceManaged the implementation project of Webmecanik AutomationDefined and implemented the acquisition, onboarding, and retention marketing automation strategy for members and users across 7 countries and 5 verticals• Activation and operational management across various channels (automated emails & SMS, in-display pop-ups, one-shot email & SMS)• Email templates and translation coordination.• Creation of performance reports and KPI analysis. Implementation of a lead scoring strategy
- Groupe SeLoger|Digital Product Marketing AssistantTELECOMMUNICATIONSSeptember 2018 - September 2020 (2 years)Paris, FranceDefined and operationally managed the multi-channel animation plan• Implementation of a monthly B2C and B2B marketing action plan (acquisition, upselling, loyalty, newsletters) across email, SMS, and blog channels.• Writing briefs and content, operational campaign management via Mapp Engage and My Elephant• Monitoring and analysis of KPIs and campaign ROI. Project management: lead generation and customer satisfaction objectives.• Project manager for the organization of a Social Media contest.• Creation and analysis of a customer satisfaction survey
Recommendations
SL
DU
+2
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MASTER 2 SPECIALIZATION DIGITAL MARKETINGNeoma Business School2020MASTER 2 SPÉCIALISATION MARKETING DIGITAL
- PREPARATORY CLASS FOR BUSINESS AND SCIENCE SCHOOLSLycée Faidherbe2017CPGE ECONOMIQUE COMMERCIALE ET SCIENTIFIQUE