Freelancer profile translated to English.

Description

🚀 This is Kenza, I am a consultant & coach. I help companies and professionals succeed in their digital projects and position themselves with clarity in the fields of Product, Data & AI.

I accompany 🎯:

1-Companiesin succeeding in their **digital transformation**, **defining and structuring their Product & AI strategy**, and **becoming data-driven**.

What I offer:

✅Mappingofprocesses**, **data**, and **applications(through interviews and business/technical workshops)

✅Needs analysis, strategic&functional scoping**, and **specification writing(agile backlog)

✅Definition of the visionandproduct and/or AI strategy**, **roadmap management**, and **agile backlog

✅Progress monitoring**, **alerting**, and **coordinationwith different stakeholders (business, digital, and technical)

✅Delivery(launch strategy, quality testing, KPI definition) &change management

✅ Assistance withtender launches(writing of specifications and project documents)

👉Ideal for:Large companies, SMEs, startups

2-Professionalsin repositioning themselves withclarityin the fields of **Product**, **Data**, and **AI**, in **gaining efficiency, confidence, and performance**.

What I offer:

✅Analysis of professional journeyand help in preparing askills assessment

✅ Clarification ofobjectives & professional storytelling

✅Clear understandingwithout jargon ofProduct, Data, and AI professions

✅ Help withCV/DC/Portfolio redesign

✅ Improvement ofLinkedIn profile

✅Interview preparation

✅Coaching on posture, mindset, legitimacy

👉Ideal for:Devs, POs, junior PMs, students, freelancers, recruiters & sales

Are you a professional and would like my support, don't hesitate to contact me for a free discovery session.

Industry field of expertise

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Massy (up to 50km), Paris (up to 50km)

TotalEnergies Lubmarine
Product Manager
ENERGY AND UTILITIES
May 2023 - May 2025 (2 years)
Nanterre, France
Context
Support for TotalEnergies Lubmarine Business in terms of agile methodology, vision, and product/digital process knowledge to successfully lead their digital transformation.

Achievements
Managed the development and improvement of 2 digital products for processing orders for international B2B clients and internal teams.
Contributed to the digital vision, strategy, and roadmaps through customer surveys and interviews, followed by needs analysis and presentation of results.
Functional scoping, transforming specifications into user stories with the Product Owner, and collaborating with UX/UI designers for wireframes and mockups.
Supported Tech Leads and the Product Owner during agile ceremonies.
Assisted management in arbitrating decisions.
Supported the launch of tenders, including requirements gathering, process mapping, backlog preparation, and specification writing.
Results
Go-live of the marine lubricant order processing tool.
Evolution and enrichment of the International Port Directory (IPD).
Optimization of data feeding and consumption processes for different applications.
Functional Scoping Agility Backlog Management Strategic Vision Whimsical
CANAL+ Groupe
Data Product Manager
FILM AND AV
May 2022 - May 2023 (1 year)
Puteaux, France
Context
Supporting the DATA PRODUCTS division in its efforts to serve the entire CANAL+ group (France and International) with robust data and applications. This covers customer acquisition, engagement, and continuous improvement of the customer experience.
Achievements

Managed 5 products related to "Customer Knowledge," including a Customer Data Platform and customer support and recommendation solutions.
Defined business needs and built the product vision in collaboration with Business Owners from Product, Digital, Marketing, Advertising Sales, Quality departments, etc.
Developed functional and technical specifications, arbitrated priorities, and coordinated teams in agile mode.
Oversaw progress, tracked statuses, and communicated with business units.
Identified critical paths, managed roadmaps, and prepared presentations.
Results
International deployment of a Customer Data Platform.
Marketing automation of alerting campaigns on the customer application to combat non-payments.
Improved quality of customer support via the call center.
Enhanced customer experience and satisfaction.
Boosted penetration of new distribution channels in the market.
Product Management Agility Customer Data Platform Roadmap Atlassian JIRA
DJEZZY (groupe VEON)
Data Program Manager
TELECOMMUNICATIONS
May 2020 - May 2022 (2 years)
Alger, Algeria
Context
Managing the "Data Driven & AI" program, aiming to provide business units (Marketing, Sales, etc.) and technological departments (Network, Performance, etc.) with in-depth products, insights, and recommendations by effectively leveraging data and using the most efficient AI algorithms and analytical techniques.

Achievements
Managed 6 projects, including sales point segmentation, analysis of customer navigation paths across different digital channels, and analysis of customer lifestyle and consumption.
Defined project scopes in collaboration with Project Managers, planned timelines, managed risks, and coordinated with various business and technical stakeholders.
Developed action plans and supported change management.
Reported to management.
Results
Launch of new "youth" special offers.
New revenue streams (partnerships, influencers, etc.).
Recruitment of a more active customer base.
Loyalty of long-term customers.
Reduction in customer churn and attrition rates.
Improvement in customer experience and satisfaction.
Improvement in network quality.
Data Modeling Data Exploration Machine Learning Customer Segmentation and Analysis Project Management