Freelancer profile translated to English.
Back to original languageAbout Kenza
➡️You know the importance of developing your online presence but don't have the time to take care of it? You prefer to focus on other aspects of your business? I will help you achieve your goals!
Hello, I'm Kenza! I help entrepreneurs and businesses boost their online presence and develop a strong brand image on social media 🚀
I specialize in:
➤ Social Media Strategy: Defining objectives, implementing an action plan...
➤ Content Creation: Developing an editorial calendar, writing content, monthly reports...
➤ Social Media Management: Community engagement and development, responding to comments...
I graduated from a prestigious Bordeaux Business School with a Master's degree in Marketing & Communication.
I then pursued my career as a Communication Specialist for 2 years in the B2B division of a large international company, a leader in its market.
I had the opportunity to bring my communication expertise to numerous clients across various sectors (Ready-to-wear, jewelry, accessories, home decor...)
Passionate about my digital communication roles, I thoroughly enjoyed working on social media and writing web content to highlight the authenticity of each brand.
Building on these experiences and especially my desire to support businesses and freelancers daily, I have been thriving as a freelance Community Manager for over 5 years!
I'll take charge of your social media and manage your community to engage and grow it 📢
Contact me to discuss your project!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Zayna BoutiqueSocial Media Manager / Community ManagerE-COMMERCEJuly 2020 - November 2021 (1 year and 4 months)Medellín, ColombiaE-shop for jewelry - Colombia➤ Development of Social Media Strategy (Facebook and Instagram)- Creation of social media accounts- Definition of objectives and target audience challenges- Definition of an editorial line and visual identity➤ Content creation for social media- Development of the editorial calendar- Writing and scheduling content (posts and stories)- Research of relevant hashtags- Creation and sourcing of visuals aligned with the brand identity➤ Community management on Facebook and Instagram- Community engagement and development- Responding to comments and private messages- Organizing contests on Instagram➤ Writing product descriptions for the e-shop
- SwarovskiCommunication & PR AssistantLUXURY GOODSJuly 2018 - December 2018 (6 months)Paris, FranceSwarovski Jewelry Division (B2C)DIGITAL COMMUNICATION - SOCIAL MEDIA - INFLUENCERS➤ Community Management (Facebook and Twitter)- Community management and engagement: Interactions, responses to comments and private messages- Editorial calendar development: Writing and scheduling posts, choosing visuals- Competitive analysis and monitoring➤ Influencers and Digital PR- Management of collaborations and relationships with influencers- Participation in the organization of Influencer events- Monitoring of coverage and reporting➤ Management of relationships with points of sale (France - Benelux)- Sharing digital content for point-of-sale communication- Monitoring and reporting of online postings➤ Media Plan and Press Relations (France-Benelux)- Monitoring press tools (press kits, EN/FR translations...)- Organization of events (Spring/Summer 2019 Press Presentation Day)
- SwarovskiCommunication SpecialistLUXURY GOODSJanuary 2019 - October 2020 (1 year and 9 months)Paris, FranceSwarovski Professional Division (B2B2C)COMMUNICATION & BRANDING➤ Support for B2B client communication across various sectors (Ready-to-wear, jewelry, accessories, home decor...)- Social Media (Facebook, Instagram), Photoshoots, B2B & B2C Newsletters- Digital communication, merchandising, training➤ Development of the annual action plan with the Marketing & Communication team- Organization of CRM events- Support for sales teams in account development and objective achievement➤ Writing articles on Wordpress (fashion, jewelry, accessories, upcycling...)
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Education
- Master 2 Marketing and CommunicationKedge Business School (Bordeaux)2018Diplôme du Programme Grande Ecole (PGE) de Kedge Business School. Spécialisation en Marketing et Communication
- Business Management DegreeCatholic University of Lille2014Double cursus: Licence de Gestion et Préparation aux Grandes Ecoles de Commerce.