Freelancer profile translated to English.
Back to original languageAbout Kenza
Welcome to my profile. Media Buyer & Performance Marketer with 8 years of experience in digital acquisition and awareness strategy.
I have supported major international brands such as LVMH, L'Oréal, Richemont, Danone, Nestlé, and Air France, managing budgets up to €3M across more than 20 international markets.
My expertise covers:
- Digital Media Strategy: Building ROI-driven media plans tailored to business objectives
- Social Ads (Meta, TikTok, Snapchat, LinkedIn, Pinterest)
- Display & Programmatic (DV360, Xandr, Google Ads)
- YouTube Ads
- Campaign Optimization & A/B testing
- Reporting & Performance Analysis with a results-oriented approach
- Use of platforms such as Smartly, Meta Business Manager, Google Ads, DV360
Why work together?
- A strategic approach
- A 360° view of digital marketing, coupled with a keen understanding of brand challenges.
- Analytical rigor to continuously optimize performance.
- International experience: adapting campaigns to local specificities while maintaining global consistency.
Based in Paris –available for remote or hybrid work depending on your needs. I am available for one-off or long-term assignments, freelance or contract.
I will be delighted to help you achieve them with a high-performing and tailor-made media strategy.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Private Fashion LabelFounder – Premium Fashion BrandJanuary 2025 - December 2025 (11 months)Paris, FranceSince my last corporate experience, I launched my own luxury brand, managing the entire project from conception to commercialization. This adventure allowed me to develop skills in brand creation, communication strategy, artisanal workshop management, coordination with international artisans and partners, and digital marketing. I can thus support projects requiring strategic vision, creativity, and operational expertise.
- AIR FRANCESenior Media Trader (Consultante TeamInside)AVIATION AND AEROSPACENovember 2018 - July 2024 (5 years and 8 months)Paris, France
- Managed a media budget of +€3M. Oversaw +300 annual campaigns across 25 markets with a 35% ROI
- Campaign Management: Execution and management of strategies in RTB, social ads, and YouTube
- Social Platform Development: Developed strategies to introduce Air France on TikTok & Pinterest, generating +40% engagement
- Performance Optimization: Improved ROI by 35% through refined targeting and optimized placement strategies (+45% CTR, +25% CVR)
- Ad Targeting Innovation: Created advanced targeting scenarios for videos and social ads via RTB, leveraging premium partnerships
- Affiliation & Partnerships: Developed and managed partnerships with travel sites to maximize customer acquisition and ROI (Kayak, Skyscanner..)
- Budget Tracking: Managed monthly budgets; implemented and verified pixel tracking.
- WAVEMAKER (GROUPM / WPP)Global Media ExecutiveLUXURY GOODSOctober 2017 - October 2018 (1 year)Paris, France
- Managed media plans across +50 markets, optimizing €1.5M in annual spend while achieving 10% cost efficiency
- Benchmarking & Efficiency: Improved efficiency by 10% by identifying and sharing best practices through a benchmarking tool
- Regulatory Compliance: Ensured compliance with international media regulations and adapted strategies to local requirements
- Performance Reporting: Produced monthly reports on budget allocation, media planning, and campaign results for insights.
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Education
- MBA in Digital Marketing and e-BusinessINSEEC2016MBA en Digital Marketing et e-Business
- Master in Marketing and Sales (Exchange Program)IAE Lyon2015Master en Marketing et Ventes (Programme d'échange)