Freelancer profile translated to English.
Back to original languageAbout Kenza
đ Analyze social data and create custom methodologies for your performance reports.
đĄ Lead and produce tailor-made research with a mixed methodology (Performance Analysis, Social Listening, Target and Audience Analysis, Trend Analysis).
đ Understand micro-trends (SoMe) and macro (societal) trends to help brands discern their role and narratives.
đ§ Provide internal consulting on Cultural/Performance/Audience Insights that connects with existing teams and results to maximize brand impact.
đ Design, edit, and co-build SoMe leadership through training.
đ Generate strategic frameworks that allow brands to leverage culture in a targeted and actionable way.
đ Build comprehensive methodological frameworks to address both global issues and local nuances.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Klout WorldFounderCONSULTING AND AUDITSMay 2025 - Today (1 year and 1 month)Casablanca, MoroccoFounder of Klout World: a native social agency where I hold the position of Founder, Senior Strategist & Analyst. I help brands tell stories and build engaged communities.Founder of Common Insights · Qualitative research lab focused on social experience and audience understanding.
- WE ARE SOCIALSocial Intelligence DirectorDIGITAL AND ITFebruary 2022 - August 2024 (2 years and 6 months)Paris, France. Team vision. Financial steering. Support for progression and skill development. Internal and external visibility development. Methodological development
- WE ARE SOCIALSenior Analyst - Research & InsightDIGITAL AND ITFebruary 2021 - February 2022 (1 year)Paris, FranceProject management & oversight (internal & external)Development of methodological frameworksTeam training and skill developmentBusiness developmentDevelopment of the agency's visibility and the Social Intelligence department's expertise
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Education
- Specialized MBA in Corporate Communication and Brand Strategy, Institutional CommunicationSup de Pub - Groupe INSEEC2017MBA spé Communication d'Entreprise et Stratégies de marque, Communication institutionnelle
- Bachelor's Degree, Business AdministrationConservatoire National des Arts et MĂ©tiers2014Licence , GEA