About Kenza
- **Offer/Product Audit**: Internal and external diagnosis (benchmark, market research, etc.)
- Definition and implementation of B2C and B2B2Cmarketing strategies
- MarketingProject Management(SaaS, marketing campaigns, customer experience)
French
Native or bilingual
English
Fluent
Spanish
Conversational
Arabic
Native or bilingual
Experience
- Royal CaninGlobal Portfolio ManagerAGRICULTUREFebruary 2025 - Today (1 year and 4 months)Montpellier, France
- **Management of 360° innovation projects within the Functional Supplements Expertise Center**, from concept definition to launch, including R&D coordination, regulatory strategy, product positioning, and marketing activations.
- CuureProduct Marketing ManagerHEALTH AND WELLNESSNovember 2024 - Today (1 year and 7 months)Paris, France
- Development of a new product range
- Definition of marketing positioning and communication strategy
- Coordination of the range's marketing launch
- CuureCategory ManagerJanuary 2024 - August 2024 (7 months)Paris, France
- Growth and partnerships: Fostered strategic partnerships and executed growth initiatives, enhancing overall market position (focus on male persona).
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Education
- Master, Innovation, Business and SocietyUniversité Paris-Saclay2021Master, Innovation, Entreprise et Société
- Bachelor of nutrition and dietetics, Human NutritionEDNH, School of Dietetics and Human Nutrition2020Bachelor of nutrition and dietetics, Nutrition humaine