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Kenza BennisKB

Kenza Bennis

Marketing Project Manager

€630/day
Dubaï, AE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Kenza

With over 5 years in the health and wellness sector, I offer my services as a Marketing Project Manager and Business Developer.

My experiences have allowed me to acquire cross-functional expertise across the entire marketing value chain, from strategic marketing to operational project management. Among my key achievements, I defined and launched a new specific food supplement offering for the pharmacy channel: defining the offer, the go-to-market strategy, and deployment.

Today, I support startups and SMEs in accelerating their growth through a fresh perspective on their operational strategy and rigorous execution.

An overview of the services offered:
  • **Offer/Product Audit**: Internal and external diagnosis (benchmark, market research, etc.)
  • Definition and implementation of B2C and B2B2Cmarketing strategies
*Launch of new products and services(especially health and wellness)
  • MarketingProject Management(SaaS, marketing campaigns, customer experience)
*Customer Acquisition(growth strategy and strategic partnerships)

*Content Creationand marketing materials

Soft skills at your service:

*Organizationand rigor in project management

*Proactivityand results orientation

*Adaptabilityto different sectors and work environments

*Creativityand ability to propose innovative solutions

*Fluid and collaborative communicationwith teams

Passionate and committed, I am ready to support your company in its growth and innovation challenges.Do not hesitate to contact me to discuss your objectives and needs.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Arabic

    Native or bilingual

Can work on-site
Dubaï (up to 50km)

Experience

  • Royal Canin
    Global Portfolio Manager
    AGRICULTURE
    February 2025 - Today (1 year and 4 months)
    Montpellier, France
    • **Management of 360° innovation projects within the Functional Supplements Expertise Center**, from concept definition to launch, including R&D coordination, regulatory strategy, product positioning, and marketing activations.
    *Adaptation of projects to regional specificities(Europe, North America, APAC, emerging markets) to ensure product-market fit, local compliance, and effective go-to-market strategies.

    Portfolio Strategy Marketing Project Management Go-to-market Strategy Innovation
  • Cuure
    Product Marketing Manager
    HEALTH AND WELLNESS
    November 2024 - Today (1 year and 7 months)
    Paris, France
    • Development of a new product range
    • Definition of marketing positioning and communication strategy

    • Coordination of the range's marketing launch

    Marketing Product Development Product Launch Communication Strategy Project Management
  • Cuure
    Category Manager
    January 2024 - August 2024 (7 months)
    Paris, France
    • Growth and partnerships: Fostered strategic partnerships and executed growth initiatives, enhancing overall market position (focus on male persona).
    Partnerships Growth Marketing Marketing Meta Ads Project Management Persona Marketing and Communication Strategy

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Education

  • Master, Innovation, Business and Society
    Université Paris-Saclay
    2021
    Master, Innovation, Entreprise et Société
  • Bachelor of nutrition and dietetics, Human Nutrition
    EDNH, School of Dietetics and Human Nutrition
    2020
    Bachelor of nutrition and dietetics, Nutrition humaine

Skill set

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