Kenny Sika

Definition of the overall creative concept "Parisian Excellence", linking architecture, culture and club identity. Art direction of campaigns (photo, video, digital content).

Conception of the Night Edition storytelling.

Conception of a global storytelling adapted to all platforms. Supervision of productions and creative teams. Coordination of communications with athletes, partners and the community. IMPACT: +141% sales in the first 30 days / +1.1 billion impressions, +93 million reach / +2.6 million engagement.

Conception and direction of international campaigns.

Definition of brand and content strategies with high cultural impact.

Art direction of photo, video, and digital projects.

Supervision of productions and coordination of creative teams.

Development of premium narratives around products and talents.

Conception of the storytelling around Nike's 50th anniversary.

Development of a brand narrative around athletes and cultural heritage.

Creative direction of digital content.

Supervision of production and distribution.