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Malt Strategy
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Kendra KönigKK

Kendra König

Strategy Consultant

€500/day
Berlin, DE
3-7 years
Conception
Marketing
Social Media
Content Marketing
Project Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Kendra

I am a freelance strategist and content creator with a focus on brand building, social media, and digital products.

In recent years, I have worked for agencies, D2C brands, and creators, among others, on everything from TikTok strategies and newsletter concepts to product development (e.g., for print-on-demand, Etsy, Substack).

My background is in brand strategy, combined with a very good feel for design, language, and target groups. I think pragmatically, digitally, and solution-oriented, and I am ready to go.

Currently, I particularly enjoy supporting:
▸ Brands that want to become more visible (e.g., through UGC, TikTok, or positioning)
▸ Solo self-employed individuals seeking clarity and structure for their communication
▸ Projects with a stance and creative freedom

I am reliable, fast, creative, and look forward to exciting inquiries!

  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • ODALINE
    Strategy Consultant
    January 2025 - Today (1 year and 5 months)
    Berlin, Germany
    At Odaline, I work as a strategist in marketing, focusing on digital brand management, social media, and creative campaigns.

    I develop brand strategies, positioning, and cross-channel concepts for national clients – from TikTok campaigns to 360-degree measures.

    I manage projects holistically: from the initial idea and creative conception to implementation, management, and coordination of agency partners.

    My focus is always on creating strong brand presences that are strategically thought out, visually appealing, and relevant to the target audience, whether in the feed, at the POS, or on television.
    Social Media Project Management Conception Marketing Strategy
  • Fleurop AG
    Team Lead Social Media
    August 2024 - December 2024 (4 months)
    POS-to-Social Extension – Extending POS campaigns into social media content & performance campaigns.

    Key Focus – Developing the social media strategy for fleurop.de & bloomydays.de + launching the TikTok account for fleurop.de.
  • Fleurop AG
    Team Lead Marketing & Graphics
    October 2022 - August 2024 (1 year and 10 months)
    Berlin, Germany
    Brand & Retail Support – Managing and coordinating marketing activities for the Fleurop brand, supporting Fleurop florists' shops, and driving BLOOMY DAYS online retail initiatives.
Check out Kendra's experience

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Education

  • Master of Arts
    Beuth University of Applied Sciences Berlin (formerly Technical University of Applied Sciences Berlin)
    2019
    Master of Arts
  • Bachelor of Arts
    Media Design
    2017
    Bachelor of Arts

Skill set

Brand Strategy
360-Degree Communication
Campaign Development
Campaign Management
Social Media Campaigns
Content Production
Photo Production
Influencer Marketing

Categories