Freelancer profile translated to English.
Back to original languageAbout Kelyan
Hello,
I am Kelyan, a freelance digital marketer, specializing in SEO, CRO, web writing, and web analytics.
My goal: to help you generate more qualified traffic and convert better through a tailor-made digital strategy, based on data.
After several years of experience, particularly with the world leader in private higher education, I have developed a comprehensive and structured approach to digital acquisition and optimization levers:
📈 SEO: technical & semantic audits, link building, creation of optimized pages (over 100 pages created), internal linking improvement
🎯 CRO: A/B tests, Figma mockups, user experience personalization (→ +8% conversion rate on average)
🧪 Web Analytics: tracking, KPIs, reporting via Google Analytics, Looker Studio
✍️Writing & Emailing: newsletters, targeted emails, acquisition campaigns
🔧 Website Redesigns: wireframes, testing, post-deployment monitoring (3 major redesigns completed)
📍 Based in Paris, I am available for one-off or ongoing missions, remotely or in person.
🛠 Tools: GA4, Search Console, Looker Studio, AB Tasty, Screaming Frog, Semrush, Wordpress, Shopify, Figma, Notion...
👉 Let's discuss your goals together!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Galileo Global EducationDIGITAL MARKETING ASSISTANTEDUCATION AND E-LEARNINGApril 2021 - Today (5 years and 4 months)Paris, FranceManagement of a school's website and assistance in managing the website of 8 group schools.Objectives: Development of visibility and lead generation, conversion rate optimization.Data Analysis:
- Analysis and monitoring of digital performance within my scope.
- Tools: PowerBI / LookerStudio / GoogleAnalytics4
SEO- Content: conducting audits, semantic and competitive analysis, writing specifications, managing internal linking, developing an editorial calendar.
- Link Building: research, purchase, and analysis of backlinks, anchor selection, performance monitoring. (+50 link purchases per campaign)
- Technical: implementing technical improvements in collaboration with developers (HTML, CSS...).
SEA- Monitoring and analysis of campaign performance
- Alerting and coordination with the account manager and budget monitoring
- Creation of nearly 100 landing pages and conversion rate optimization.
- Creation and deployment of video builder
- Campaign writing
CRO- Implementation of A/B tests and personalization (Approximately 10 per year)
- Development of the roadmap following data analysis
- Continuous website optimization in collaboration with the development team.
- Creation of mockups (Figma)
- Performance analysis
CRM / Email Marketing- Creation and integration of email templates.
- Database segmentation.
- Sending newsletters and acquisition emails.
- Monitoring and analysis of performance indicators (KPIs)
Website Redesign- Audit execution
- Creation of about ten wireframes
- Testing and monitoring of feature development
Training for collaborators.Collaboration with external service providers (lead partners / copywriters / consultants...) - Pro EmotionsSEO ConsultantE-COMMERCEAugust 2024 - April 2025 (8 months)SEO SupportTechnical audit executionContent writingAnomaly correctionSEO support and evangelization for the client
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Education
- Master's Degree in Digital Strategy ExpertDigital Campus Paris2025Mastère Expert en Stratégie Digitale
- Bachelor's Degree in Digital Project ManagementDigital Campus Paris2023Bachelor Chef de Projet Digital
Certifications
- Google AnalyticsGoogle2025