Description

My name is Kelsey Kay Love and I'm a Freelance Marketing Manager and Ad Strategist.

I was recently a Marketing Manager at Meta (Facebook), helping small business advertisers optimize their ad campaigns and adopt new AI functionality. Prior to Meta, I was the Brand Manager of SelvaRey Rum—Bruno Mars's luxury spirits brand—but also have more than a decade of experience working with small businesses to improve their KPIs, A/B testing, storytelling, creative strategy, paid/organic content, and cross-platform campaigns.

While I currently manage clientele in the healthcare and beauty verticals, I have vast experience within tech, tourism and travel, real estate, hospitality and professional services industries that often want increased leads, as well as visibility into what their target audience is motivated and engaged by.

See my portfolio: kelseykaylove.com/portfolio

Industry field of expertise

Languages

English
Native or bilingual
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Self employed
Freelance Marketing Manager & Ad Strategist
HEALTH AND WELLNESS
August 2023 - Today (3 years)
Dallas, United States
Optimizing paid social campaigns, creating video assets for web and social, modernizing brand strategy, and improving key metrics for global brands and businesses across industries.
Social media Content marketing Marketing Paid Social Meta Ads
Meta
Marketing Manager
SOCIAL NETWORKS
July 2021 - August 2023 (2 years and 1 month)
Los Angeles, United States
Managing global campaigns, developing content strategy, and optimizing creative content for millions of small business advertisers across Facebook, Instagram, WhatsApp, and Messenger.
Content marketing Meta Ads Communication strategy Social media Email marketing
SelvaRey Rum
Brand Manager
WINE AND SPIRITS
July 2019 - June 2021 (1 year and 11 months)
Los Angeles, United States
Creating, launching, and managing global marketing content and strategy—including web, social, eCommerce, email, media, and partnerships—across the U.S., Japan, and Greater China markets.
Content marketing Email marketing Social media Brand content E-commerce