Kelly Zhang

– Event and community operations (from promotion and partners to on‑site execution). – CRM and internal workflows around events and sales (pipelines, reporting, information flow). – Cross‑border ecosystem development between Europe and Asia (partners, programs, delegations). In practice, this means structuring the backstage so founders and executives can focus on strategy, key meetings and speaking opportunities – while systems handle the follow‑up and daily operations.

Led ecosystem and operations for Creative Valley’s Europe–Asia activities, acting as the founder’s operations partner and front‑line representative in Asia. I managed partnerships and networks across South Korea, Hong Kong and Singapore, brought new collaborators to work with Creative Valley, and organized multiple events in Paris (including fintech events promoting Hong Kong: speakers, program, promotion). I represented Creative Valley at major fairs in Hong Kong, Singapore and Paris, handled CRM/HubSpot operations (clients, partners, alumni), coordinated the team’s work, and created marketing assets (visuals, startup features). I also designed a turnkey event stand “package” for startups and institutional profiles in Hong Kong (business, marketing, sales, on‑site onboarding) and acted as first point of contact for the founder (agenda, meetings, briefings). This revived and relaunched Creative Valley’s Asian network, strengthened its positioning as a European (not just French) reference incubator, and freed the founder’s time to focus on high‑stakes executive moments while I ran the backstage.

Brought structure to a fast‑paced events and web3 environment by acting as the operational and CRM backbone between sales, events, and communication. I managed and cleaned the CRM, coordinated information flows between teams, reorganized the founder and team’s Google Drive, and supported cold outreach plus sales/communication strategy. I also ran a short market study for a client (Hylé) to inform positioning. The systems I put in place made it possible to keep moving even in rush phases (high information flow + tight deadlines) and enabled the founder to delegate part of team management thanks to a weekly operational tracking document I designed.